Following their recent $25m sponsorship deal, Samsung has teamed up with Rihanna for an innovative campaign teasing the release date of her new album via an immersive digital experience. The release date of the pop superstar’s eighth studio album, called ‘Anti’, is available to fans who can complete a set of cryptic puzzles hosted… Continue reading Samsung & Rihanna Tease #ANTIdiaRY Via Immersive Digital Experience Clues
Tag: Rihanna
Rihana Fronts Next Phase of Puma’s #NoMatterWhat Training Initiative
Sportswear brand Puma adds an extra, non-sports dimension to its current #NoMatterWhat ‘training’ initiative with a US campaign strand fronted by pop star Rihanna. Spearheaded by a striking black and white video that centres on stylish images of key moments in the Barbados-born star’s life are projected on her body. The artist herself… Continue reading Rihana Fronts Next Phase of Puma’s #NoMatterWhat Training Initiative
World Listens: 2013 GRAMMY Work Focus On New Talent
‘The World Is Listening’ is the new campaign from The Recording Academy and CBS promoting the 55th GRAMMY Awards (as well as the title of unrelated records from a slew of artists such as Akua Naru and Palomine) and features creative from current award nominees Black Keys, Taylor Swift and Rihanna. The campaign for… Continue reading World Listens: 2013 GRAMMY Work Focus On New Talent
