Aussie beer brand Toohey’s leveraged spiking NFL season-long interest in the relationship between Kansas City Chiefs’ player Travis Kelce and musical megastar Taylor Swift through a tactical, tongue-in-cheek outdoor ad welcoming the Super Bowl champion to Sydney as he touched down in Australia to support his girlfriend Swift’s Sydney’s ‘Eras’ tour shows. The brand’s marketers… Continue reading ‘Tooheys Welcomes Trav’ Blends NFL & NRL As Travis Kelce Supports Taylor Swift In Sydney
Tag: Taylor Swift
World Listens: 2013 GRAMMY Work Focus On New Talent
‘The World Is Listening’ is the new campaign from The Recording Academy and CBS promoting the 55th GRAMMY Awards (as well as the title of unrelated records from a slew of artists such as Akua Naru and Palomine) and features creative from current award nominees Black Keys, Taylor Swift and Rihanna. The campaign for… Continue reading World Listens: 2013 GRAMMY Work Focus On New Talent
