Leveraging the unprecedented media coverage around debutant Harley Reid’s first game for the West Coast Eagles, PUMA Australia and agency Bursty generated plenty of footy fan and sports marketing buzz on 17 March when it took out a simple, single, full-page ad on the back page of Perth based The Sunday Times to wish good… Continue reading Puma Generates Buzz With Back Page ‘Good Luck Mate’ Takeover To Top Draft Pick Harley Reid On AFL Debut
Category: Australian Rules Football
People First Bank (& Gold Coast Suns) Promote New Stadium Title Rights At Renamed ‘People First Stadium’
The first week of March saw the Gold Coast’s flagship stadium – formerly known as the Heritage Bank Stadium and the Carrara Stadium – renamed the ‘People First Stadium’ and promoted through an official naming event, a PR push and an integrated campaign from the stadium, People First Bank and the Gold Coast Suns around… Continue reading People First Bank (& Gold Coast Suns) Promote New Stadium Title Rights At Renamed ‘People First Stadium’
AFL’s Fremantle FC Launch ‘The Best Things In Life Are Freo’ Ahead Of New Season
Western Australian AFL team Fremantle Football Club teamed up with creative agency Marketforce and media giant OMD on a new season marketing campaign called ‘The Best Things In Life Are Freo’ to solidify its community links, build buzz ahead of kickoff and promote ticket sales. Objective The brief was to mark the club’s 30th anniversary,… Continue reading AFL’s Fremantle FC Launch ‘The Best Things In Life Are Freo’ Ahead Of New Season
AFL Encourages All Footy Players To ‘Tackle Your Feelings’ In New Season Strand Of Ongoing Mental Health Campaign
As the new AFL season kicked off in early March, the AFL Coaches Association (AFLCA), AFL Players’ Association (AFLPA) and Zurich Insurance rolled out a fresh wave of work in their joint Tackle Your Feelings (TYF) mental health initiative seeking to encourage community footy clubs to invest in mental wellbeing. Objective The campaign aims to… Continue reading AFL Encourages All Footy Players To ‘Tackle Your Feelings’ In New Season Strand Of Ongoing Mental Health Campaign
‘Tooheys Welcomes Trav’ Blends NFL & NRL As Travis Kelce Supports Taylor Swift In Sydney
Aussie beer brand Toohey’s leveraged spiking NFL season-long interest in the relationship between Kansas City Chiefs’ player Travis Kelce and musical megastar Taylor Swift through a tactical, tongue-in-cheek outdoor ad welcoming the Super Bowl champion to Sydney as he touched down in Australia to support his girlfriend Swift’s Sydney’s ‘Eras’ tour shows. The brand’s marketers… Continue reading ‘Tooheys Welcomes Trav’ Blends NFL & NRL As Travis Kelce Supports Taylor Swift In Sydney
KIA Australia Launches New ‘Ute’ Campaign During Vegas NRL Games Via Spot Stuffed With Aussie Sporting Icons
Debuting on air during the NRL’s much-discussed double-header in Las Vegas, Kia Australia launched a campaign for its (as yet unreleased) new ‘Ute / Yoot’ (utility vehicle) through a hero commercial revolving around the idea that the vehicle hasn’t been named yet and which is simply stuffed with Aussie sporting legends. A distinctly Australian piece… Continue reading KIA Australia Launches New ‘Ute’ Campaign During Vegas NRL Games Via Spot Stuffed With Aussie Sporting Icons
Telstra’s Joyful AFL/NRL ‘This Is Footy Country’ Campaign Champions Country & Community Footy
Leveraging its 20-plus year partnerships with the AFL and NRL, Australian mobile telecoms and broadband giant Telstra launched a sports marketing platform in September titled ‘This Is Footy Country’ activated through an integrated campaign. The campaign, created in harness with The Monkeys (part of Accenture Song), the campaign seeks shine the spotlight on Telstra’s… Continue reading Telstra’s Joyful AFL/NRL ‘This Is Footy Country’ Campaign Champions Country & Community Footy
Toyota Celebrates 20-Year AFL Partnership Via Fresh ‘Feeling It’ Multi-Channel Campaign
At the start of the 2023 Toyota AFL Premiership Season, the automotive title sponsor celebrated its 20th year as the league’s Premier Partner with a new ‘Feeling It’ campaign championing emotion, inspiration and inclusivity across the game. Toyota’s Australian Football League (AFL) activation, developed with sports agency Gemba, runs with the ‘Oh What A… Continue reading Toyota Celebrates 20-Year AFL Partnership Via Fresh ‘Feeling It’ Multi-Channel Campaign
Colgate & Steeden Develop ‘Hear Gear’ For Deaf & Hard Of Hearing Aussie Footballers
Colgate, the official smile partner of the AFL/AFLW, partnered with sports equipment company Steeden and agency VMLY&R to develop a project titled ‘Hear Gear – The Sound Of An Equal Playing Field’: a protective piece of headgear equipped with specialised technology to assist deaf and hard of hearing players with hearing implants on the field.… Continue reading Colgate & Steeden Develop ‘Hear Gear’ For Deaf & Hard Of Hearing Aussie Footballers
Hawthorn FC Start New Season With MCG ‘Get In The Team Photo’ Fan Activation
AFL team Hawthorn FC teamed up with tech-led digital and social engagement agency Campaignware for an in-stadium photo memento fan activation on the main MCG concourse for the team’s 19 March Round 1 game against Essendon. The Hawthorn Hawks, an Aussie Rules club based in Mulgrave (Victoria), worked with Campaignware’s new Bespoke division for… Continue reading Hawthorn FC Start New Season With MCG ‘Get In The Team Photo’ Fan Activation
Coates Promotes AFLW Tie-Up To Support Kicking Goals & Construction Industry Job Opportunities
Launched on 7 March to leverage International Women’s Day, Australian building equipment hire and construction solutions provider Coates unveiled a campaign promoting the extension of its AFL partnership which added an official AFLW sponsorship with the aim of increasing support for women’s footie over the next three years and of reaching its 25% female staff… Continue reading Coates Promotes AFLW Tie-Up To Support Kicking Goals & Construction Industry Job Opportunities
KFC, Shannon Noll & DZ Deathrays Leverage NRL & AFL Via ‘Fried Night Footy’ Anthem
At the start of the new season, KFC leveraged its long-standing Australian sports partnerships with the NRL and AFL with new sports-linked menu items and an anthemic soundtrack to the 2023 footy seasons called ‘Fried Night Footy’. The audio strand of the marketing saw the fast food outfit team up with Shannon Noll (an… Continue reading KFC, Shannon Noll & DZ Deathrays Leverage NRL & AFL Via ‘Fried Night Footy’ Anthem
