Tag: Los Angeles

Rob Lowe, Danny Trejo, Precious Ares , Rams Mascot & ‘#1 Fan’ Front New Sofi Stadium Membership Drive

A new digital campaign from the new SoFi Stadium features avowed Rams fan Danny Trejo, an enthusiastic Rob Lowe, local Inglewood woman Precious Ares and the Rams’ team mascot Rampage all exploring the new home of the two LA NFL teams the Rams and the Chargers.   The light-hearted creative see Ares, a long-standing SoFi… Continue reading Rob Lowe, Danny Trejo, Precious Ares , Rams Mascot & ‘#1 Fan’ Front New Sofi Stadium Membership Drive

Nike Links With Foot Locker LA House Of Hoops On Immersive AR Snapchat LeBron James Dunk Poster

February saw Nike work with Snapchat and Foot Locker to create an immersive AR activation of LeBron James coming to life from a poster and emerge with a monster slo-mo dunk right in front of in-store customers.   The immersive, in-store activation, spearheaded by Nike and the NBA’s biggest hoops super star, was created in… Continue reading Nike Links With Foot Locker LA House Of Hoops On Immersive AR Snapchat LeBron James Dunk Poster

Foot Locker (& Nike) Turn LeBron Sneaker Drop Into App-Led AR ’16 King Court Purple’ Treasure Hunt

Foot Locker celebrated LeBron James’ LA Lakers debut and the launch of his latest Nike’ LeBron 16 signature shoe with a mobile scavenger hunt that enabled fans to get early access to the special edition sneakers.   Nike’s LeBron 16 King ‘Court Purple’ kicks, which the new LA Lakers super star wore for his debut… Continue reading Foot Locker (& Nike) Turn LeBron Sneaker Drop Into App-Led AR ’16 King Court Purple’ Treasure Hunt

2018 All-Star Weekend Sports Marketing & Sponsorship Activation Innovations > Top 5

The 2018 NBA All-Star Weekend took place 16 to 18 February and, as well as seeing Team LeBron (East) edge Team Stephen (West) 148 -145, plenty of sport marketing and sponsorship innovation.   Brands leveraged their sponsorship of the All-Star Weekend with a mixture of immersive spaces, pre- and post-game experiences.   Here are our… Continue reading 2018 All-Star Weekend Sports Marketing & Sponsorship Activation Innovations > Top 5

Microsoft Special Olympics Activation Led By Sam & Mattie’s Games Vlog

Microsoft has enlisted ‘Sam and Mattie’ to host their coverage of the Special Olympics World Games in a lead activation strand based around a series of online vlogs.   These young Rhode Island filmmakers (and best friends) travel to Los Angeles to meet and interview athletes, coaches, and supporters all aiming to achieve their personal… Continue reading Microsoft Special Olympics Activation Led By Sam & Mattie’s Games Vlog

‘Music Unleashes Us’ 56th GRAMMYs Promo Campaign

The GRAMMYs property owner The Recording Academy taps into fans visceral reaction to music in its promotional campaign for the 56th annual GRAMMY Awards – ‘Music Unleashes Us’.   Working in partnership with long term agency partner TBWA\Chiat\Day, the promotional initiative leverages the insight that humans have ‘natural, sometimes uncontrollable, visceral reactions to music’ and… Continue reading ‘Music Unleashes Us’ 56th GRAMMYs Promo Campaign

World Listens: 2013 GRAMMY Work Focus On New Talent

‘The World Is Listening’ is the new campaign from The Recording Academy and CBS promoting the 55th GRAMMY Awards (as well as the title of unrelated records from a slew of artists such as Akua Naru and Palomine) and features creative from current award nominees Black Keys, Taylor Swift and Rihanna.   The campaign for… Continue reading World Listens: 2013 GRAMMY Work Focus On New Talent

Sprite Sparks Jerk AllStars MySpace Web Series

  Sprite, in harness with agency Electus, has sponsored youth-centric web series Jerk All-Stars on the revamped MySpace.   The branded entertainment, online series spotlights new urban dance movement known as ‘Jerk’ or ‘Jerkin’. Originally nurtured in Los Angeles, but is exploding nationwide largely through online viral spread and buzz/word of mouth.   Popular with… Continue reading Sprite Sparks Jerk AllStars MySpace Web Series