The rights-owner’s promotional campaign for the 2019 NRL Premiership – ‘A New Era Begins’ – sought to put the next generation of stars in the spotlight ahead of kick-off. Launched a week ahead of the start of the new season with a hero film, the campaign’s central theme is the changing of the guard… Continue reading ‘A New Era Begins’ As NRL 2019 Premiership Launch Campaign Looks To the Future
Tag: Online Films
New Elite Footballer Digital Fan Club OTRO Launch Campaign Led BY Players & Their Stories
OTRO is a new digital fan club created by top footballers to help them connect with their fans, tell personal stories and shine a light on their lives away from the pitch. OTRO, which is Spanish for ‘other’, was created by the players for the fans. It is a digital platform which aims… Continue reading New Elite Footballer Digital Fan Club OTRO Launch Campaign Led BY Players & Their Stories
NAB Leverages AFL Grand Final Via Snapchat Lens Extension To ‘Mini Legends’ Lookalike Campaign
Celebrating the climax of the Australian football season, AFL sponsor National Australia Bank (NAB) is partnering with Snapchat on a bespoke lens enabling users to become ‘Mini-Legends’ for the 2016 Toyota AFL Grand Final. This innovative Snapchat Lens enables fans to turn themselves into one of the AFL stars from both teams playing in… Continue reading NAB Leverages AFL Grand Final Via Snapchat Lens Extension To ‘Mini Legends’ Lookalike Campaign
Parallel Pepsi NFL New Season TV & Social Camapigns Link Star Player Endorsers To Everyman
As the NFL season kicks-off, sponsor Pepsi released the first in a set of four football-themed TV commercials within its ’16 “Break Out The Pepsi’ campaign. The campaign aims to compare the small, everyday wins in life with the feeling of on-pitch NFL glory and its assets are linked by the tagline ‘Time to… Continue reading Parallel Pepsi NFL New Season TV & Social Camapigns Link Star Player Endorsers To Everyman
Australian ‘Paralympic Dreams’ Powered By Swisse Wellness TV Ads And Online Film Series
Swisse Wellness has switched from the Olympics to the Paralympics and has begun the roll out of its ‘Powering Australian Paralympic Dreams’ campaign with a hero 30-second commercial. Initially posted on the Swisse YouTube channel on 6 September, the flagship TV commercial invites viewers to experience the incredible stories behind some of Australia’s greatest… Continue reading Australian ‘Paralympic Dreams’ Powered By Swisse Wellness TV Ads And Online Film Series
BT Sport (Pun) Pub Signs Promote UEFA Champions League Programming
Leveraging the start of the UEFA Champions League, new UK broadcast rights holder BT Sport created a set of bespoke, hand-painted pub signs to promote the tournament’s kick-off, raise rights awareness and to illustrate the key role football plays in the UK pub industry. Working with agency OgilvyOne and traditional pub sign artist Andrew… Continue reading BT Sport (Pun) Pub Signs Promote UEFA Champions League Programming
Doritos ‘Crash The Super Bowl’ Shortlist Shows More Global NFL
From the middle seat on a plane and the back seat in a car back, to childish men, entrepreneurial children and shocked anglers, Doritos has unveiled the 10-film shortlist for its $1m 2015 Super Bowl commercial contest. The long-running, award-winning consumer-created annual ad activation now sees a popular vote decide which two of these… Continue reading Doritos ‘Crash The Super Bowl’ Shortlist Shows More Global NFL
‘Music Unleashes Us’ 56th GRAMMYs Promo Campaign
The GRAMMYs property owner The Recording Academy taps into fans visceral reaction to music in its promotional campaign for the 56th annual GRAMMY Awards – ‘Music Unleashes Us’. Working in partnership with long term agency partner TBWA\Chiat\Day, the promotional initiative leverages the insight that humans have ‘natural, sometimes uncontrollable, visceral reactions to music’ and… Continue reading ‘Music Unleashes Us’ 56th GRAMMYs Promo Campaign
