Tag: Social Spots

Messi & Tatum Front Energetic, Melodic Gaming Style ‘Rapid Rehydration’ Gatorade Gatorlyte Ads

A new music-focused, spring/summer campaign from Gatorade subrand Gatorlyte called ‘Rapid Rehydration Is A Game Changer’ was fronted by brand ambassadors Lionel Messi and Jayson Tatum saw three conceptual films – each linked to a specific, relevant music track – focus on the negative effects of hydration loss.   Developed by creative agency 180 Amsterdam… Continue reading Messi & Tatum Front Energetic, Melodic Gaming Style ‘Rapid Rehydration’ Gatorade Gatorlyte Ads

Real Kashmir & Adidas India Celebrate ‘Unreal Fans’ Via Social Story Spots Prior To I-League Season

Real Kashmir FC kit supplier Adidas rolled out a new campaign celebrating its ‘Unreal Fans’ which revolves around the insight that the club has become the second favourite side of so many other I-League football fans in India.   The partnership campaign between the global sportswear giant and the I-League club, which was conceptualised and… Continue reading Real Kashmir & Adidas India Celebrate ‘Unreal Fans’ Via Social Story Spots Prior To I-League Season

NFL’s ‘Salute To Service’ Led By League ‘Letters’ Ad, Team Spots, Fan Tributes & At-Game Events

To spearhead the latest wave of its ‘Salute To Service’ initiative for Veterans Day 2019, the NFL rolled out a hero television commercial called ‘Letters’ featuring some of the sport’s biggest stars – such as Patrick Mahomes, Matt Ryan, Drew Brees and Khalil Mack – writing letters in tribute to local members of the US… Continue reading NFL’s ‘Salute To Service’ Led By League ‘Letters’ Ad, Team Spots, Fan Tributes & At-Game Events

MLB’s Seattle Mariners Launch Their Annual Spring Training Comedy Commercial Series

Major League Baseball’s Spring Training is under way and for fans of the Seattle Mariners that means the launch of the club’s much-loved and highly anticipated pre-season promotional spot series.   Each year the Mariners, in harness with local Seattle agency Copacino+Fujikado, roll out a series of wry, comic commercials – starring players from the… Continue reading MLB’s Seattle Mariners Launch Their Annual Spring Training Comedy Commercial Series

New Foot Locker Baller Endorser ‘Fresh / Approved’ Ads Roll Out Ahead Of New NBA Season

NBA partner and sports footwear retailer Foot Locker is rolling new spots in its long running series of player led commercials within its ‘Fresh / Approved’ campaign ahead of the new basketball season.   The latest comic commercial stars Golden State Warriors’ Draymond Green, former Chicago Bull great Horace Grant and Michelle Williams of Destiny’s… Continue reading New Foot Locker Baller Endorser ‘Fresh / Approved’ Ads Roll Out Ahead Of New NBA Season

NAB Leverages AFL Grand Final Via Snapchat Lens Extension To ‘Mini Legends’ Lookalike Campaign

Celebrating the climax of the Australian football season, AFL sponsor National Australia Bank (NAB) is partnering with Snapchat on a bespoke lens enabling users to become ‘Mini-Legends’ for the 2016 Toyota AFL Grand Final.   This innovative Snapchat Lens enables fans to turn themselves into one of the AFL stars from both teams playing in… Continue reading NAB Leverages AFL Grand Final Via Snapchat Lens Extension To ‘Mini Legends’ Lookalike Campaign

Campbell’s New NFL ‘Everyman All Star League’ Campaign Sees Endorsers Play Fantasy Football

A new Campbell’s Chunky Soup campaign, called ‘The Everyman All Star League’, leverages the 2016/17 football season and stars NFL players as everymen playing Fantasy Football in Drew Brees’ basement and drafting participating consumers into their teams.   The campaign, developed by agency Y&R New York, adopts a reverse approach to fantasy football in which… Continue reading Campbell’s New NFL ‘Everyman All Star League’ Campaign Sees Endorsers Play Fantasy Football

Jack Link’s Sasquatch Mascot Trains Star Players In New NFL Season Silly 80-style Spots

NFL stars Odell Beckham Jr and Clay Matthews are taught ‘beaver squats’, ‘tree presses’, squirrel chases’ and ‘salmon swings’ by Jack Link’s Sasquatch brand mascot in a new series of 1980s-style, workout-themed TV ads and social spots as the jerky brand leverages excitement around the new NFL season.   The comic commercials sees the Sasquatch… Continue reading Jack Link’s Sasquatch Mascot Trains Star Players In New NFL Season Silly 80-style Spots

Under Armour’s ‘Break The Game’ 3-Sec Social Spots Leverage NBA Playoffs & Steph Curry 3-Pointers

Reigning (and designate) NBA MVP Steph Curry is not just currently basketball’s best player and Under Armour’s most influential US athlete ambassador, but he is also the best 3-point shooter the game has ever seen – little wonder then that the brand is leveraging interest in the NBA season’s climax and celebrating Curry’s talents with… Continue reading Under Armour’s ‘Break The Game’ 3-Sec Social Spots Leverage NBA Playoffs & Steph Curry 3-Pointers