Following hot-on-the-heel of the announcement that Adidas has become the new official kit sponsorship for Team India, the sportswear giant promoted the deal through an integrated campaign showcasing just how many times India’s cricketers have achieved the impossible. Conceptualised by agency Fundamental, the campaign is spearheaded by a film featuring flashbacks to many of… Continue reading Adidas Marks BCCI Tie-Up Via Campaign Championing Indian Cricket Team’s ‘Impossible Moments’
Tag: Official Kit Partner
MLS & Kit Partner Adidas Mark Earth Day With ‘One Planet’ Team Kits Made From Recycled Plastic
Major League Soccer (MLS) and kit partner adidas teamed up to mark Earth Day 2023 through a ‘One Planet’ strip based initiative which saw all teams in the league wear shirts made from recycled plastic for the Earth Day weekend round of matches on 22 and 23 April. Adidas, which has an MLS partnership… Continue reading MLS & Kit Partner Adidas Mark Earth Day With ‘One Planet’ Team Kits Made From Recycled Plastic
Real Madrid Kit Partner Adidas Rolls Out ‘Odyssee Grandeza’ Anime To Celebrate 120th Anniversary
Spanish behemoth Real Madrid teamed up with its primary partner and kit supplier adidas to celebrate the club’s 120th anniversary and champion the passion of the fans through a short film titled ‘Odyssee Grandeza’. Created in tandem with Parisian agency MNSTR (with production outfit BOL and animation studio 2VEINTE), the three-and-a-half minute film is… Continue reading Real Madrid Kit Partner Adidas Rolls Out ‘Odyssee Grandeza’ Anime To Celebrate 120th Anniversary
Puma’s ‘Power Of Instinct’ Ad Activates French Cécifoot Team Sponsorship
German sportswear brand Puma activated its new Cécifoot (Blind Football) B1 Team France sponsorship through a new campaign led by a hero spot called ‘Power Of Instinct’. The campaign, created in harness with agency La Fourmi, seeks to both boost support for blind football in general and the French team in particular whilst simultaneously driving… Continue reading Puma’s ‘Power Of Instinct’ Ad Activates French Cécifoot Team Sponsorship
Nike Launch Liverpool FC partnership Via ‘Tell Us Never’ 20/21 Season Shirt Launch Campaign
Nike’s new partnership with EPL champions Liverpool FC kicked off at the start of August with the launch campaign for the new 20/21 season home strip called ‘Tell Us Never. If It Can’t be Done…It Will Happen Here’. The hero spot, which introduces viewers to the concept of the Republic of Liverpool, debuted on… Continue reading Nike Launch Liverpool FC partnership Via ‘Tell Us Never’ 20/21 Season Shirt Launch Campaign
Real Kashmir & Adidas India Celebrate ‘Unreal Fans’ Via Social Story Spots Prior To I-League Season
Real Kashmir FC kit supplier Adidas rolled out a new campaign celebrating its ‘Unreal Fans’ which revolves around the insight that the club has become the second favourite side of so many other I-League football fans in India. The partnership campaign between the global sportswear giant and the I-League club, which was conceptualised and… Continue reading Real Kashmir & Adidas India Celebrate ‘Unreal Fans’ Via Social Story Spots Prior To I-League Season
Nike & Bollywood Re-boot #BleedBlue India For Cricket World Cup (ICC)
Nike have rolled out another chapter in its ongoing ‘Bleed Blue’ campaign activating its partnership with the Indian cricket team for the ICC Cricket World Cup. Nike , which has been the official kit supplier to the Board of Control for Cricket in India (BCCI) since 2006 and renewed its partnership in mid 2011… Continue reading Nike & Bollywood Re-boot #BleedBlue India For Cricket World Cup (ICC)
