Nike’s ‘Da Da Ding’ Champions India’s New Generation Of Female Sports Stars

Nike’s pre-Olympic, female-focused ‘Da Da Ding’ campaign in India has gone viral as it aims to inspire India’s next generation of sports stars to break convention and define their own success.   The central campaign film focuses on the themes of strength, discipline and confidence that sport can bring into your life   India is… Continue reading Nike’s ‘Da Da Ding’ Champions India’s New Generation Of Female Sports Stars

Nike & Bollywood Re-boot #BleedBlue India For Cricket World Cup (ICC)

Nike have rolled out another chapter in its ongoing ‘Bleed Blue’ campaign activating its partnership with the Indian cricket team for the ICC Cricket World Cup.   Nike , which has been the official kit supplier to the Board of Control for Cricket in India (BCCI) since 2006 and renewed its partnership in mid 2011… Continue reading Nike & Bollywood Re-boot #BleedBlue India For Cricket World Cup (ICC)