In the last week of July, US retailer Dick’s Sporting Goods released an integrated campaign leveraging Tokyo 2020 called ‘There She Is’ which sought to empower female athletes and celebrate their efforts in climbing to the top of the Olympic podium. The hero commercial, which was infused with the chords of the Bert Parks 1950s… Continue reading Dick’s Sporting Goods ‘There She Is’ Campaign Celebrates Female Olympians At Tokyo 2020
Tag: Vogue
Häagen-Dazs #LoseYourself Wimbledon Activation Turns Attention From Courts To Crowds
The official ice cream of Wimbledon 2016 is activating its rights to the tennis tournament with a £2.5m #LoseYourself campaign that turns the lens away from the on-court action towards the fans in the crowd. The brand is working with renown street photographer Adam Katz Sinding on an image-led campaign capturing tennis lovers at… Continue reading Häagen-Dazs #LoseYourself Wimbledon Activation Turns Attention From Courts To Crowds
Nike & Bollywood Re-boot #BleedBlue India For Cricket World Cup (ICC)
Nike have rolled out another chapter in its ongoing ‘Bleed Blue’ campaign activating its partnership with the Indian cricket team for the ICC Cricket World Cup. Nike , which has been the official kit supplier to the Board of Control for Cricket in India (BCCI) since 2006 and renewed its partnership in mid 2011… Continue reading Nike & Bollywood Re-boot #BleedBlue India For Cricket World Cup (ICC)
Ford Fiesta’s ‘This Is Now’ Blog & Media Partnership
Co-creation is one of several contemporary trends linking the socialisation of communication with consumer generated content. This collaborative initiative sees Ford invite consumers to help co-create a new collection of images that capture the essence of ‘now’. This full-blown campaign, led by Ogilvy, has integrated Ford Fiesta’s TV commercial (itself directed by the famous stop-motion animator Noah Harris)… Continue reading Ford Fiesta’s ‘This Is Now’ Blog & Media Partnership
