Following hot-on-the-heel of the announcement that Adidas has become the new official kit sponsorship for Team India, the sportswear giant promoted the deal through an integrated campaign showcasing just how many times India’s cricketers have achieved the impossible. Conceptualised by agency Fundamental, the campaign is spearheaded by a film featuring flashbacks to many of… Continue reading Adidas Marks BCCI Tie-Up Via Campaign Championing Indian Cricket Team’s ‘Impossible Moments’
Tag: Board Of Control For Cricket In India
Star Sports Promotes India v West Indies ODI Series With Rap Welcoming #NayaCaptainRohit
The Disney-owned Indian sports broadcasting giant Star Sports promoted its coverage of the upcoming India v West Indies One Day International and T20 cricket series with a music-themed spot focusing on new Indian team skipper Rohit Sharma. The music video style ‘rap film’ – which was conceptualised in-house and amplified across the broadcaster on-air,… Continue reading Star Sports Promotes India v West Indies ODI Series With Rap Welcoming #NayaCaptainRohit
Star Sports 2021 IPL Promo Positions Tournament As Refection Of India’s National Inventive Spirit
Launched on 14 March, a pair of new commercials fronted by Mahendra Singh Dhoni from Indian TV network Star Sports marked the BCCI official broadcaster’s first promotional work for the 14th edition of the Indian Premier League (IPL). The campaign, which begins building excitement ahead of the 9 April start of the 2021 VIVO… Continue reading Star Sports 2021 IPL Promo Positions Tournament As Refection Of India’s National Inventive Spirit
Official Broadcaster Star Sports Releases TV & Online Pink Ball Promo Ahead Of Ahmedabad Test
10 days ahead of the Pink Ball Test – the third test – in the 2021 series between India and England, the Board of Control for Cricket in India’s (BCCI) official broadcast partner Star Sports released a spot called ‘Time To Think Pink’ to promote its match programming and drive awareness of the cause. … Continue reading Official Broadcaster Star Sports Releases TV & Online Pink Ball Promo Ahead Of Ahmedabad Test
Nike/BCCI ‘Chase Greatness’ Launches New Team India Kit Ahead Of ICC T20 World Cup
Nike and ICC World T20 2016 host nation India have rolled out the launch campaign promnoting the team’s tournament kit led by the tagline ‘Chase Greatness’ The Portland based US sportswear giant, the official apparel sponsor of the Board of Control for Cricket in India (BCCI), believes that ‘a special tournament calls for a… Continue reading Nike/BCCI ‘Chase Greatness’ Launches New Team India Kit Ahead Of ICC T20 World Cup
Nike & Bollywood Re-boot #BleedBlue India For Cricket World Cup (ICC)
Nike have rolled out another chapter in its ongoing ‘Bleed Blue’ campaign activating its partnership with the Indian cricket team for the ICC Cricket World Cup. Nike , which has been the official kit supplier to the Board of Control for Cricket in India (BCCI) since 2006 and renewed its partnership in mid 2011… Continue reading Nike & Bollywood Re-boot #BleedBlue India For Cricket World Cup (ICC)
