10 days ahead of the Pink Ball Test – the third test – in the 2021 series between India and England, the Board of Control for Cricket in India’s (BCCI) official broadcast partner Star Sports released a spot called ‘Time To Think Pink’ to promote its match programming and drive awareness of the cause.
The BCCI broadcast rights holder Disney’s ad runs across its own television channels and social platforms, as well as the BCCI owned social sites.
The anthropomorphic creative sees traditional red and white balls complain to one another about the emergence of and rivalry with the pink ball and worry that it will put them out of business.
Best of luck Pinkesh Bhai, #AmdavadTaiyarChe for the Day/Night Test!
Cricket Raas begins with the #PinkBall Test at Motera as #TeamIndia & battle for the series lead:
3rd Paytm #INDvENG Test | Feb 24, 1:30 PM | Star Sports & Disney+Hotstar VIP pic.twitter.com/YE3sgX3kQN
— Star Sports (@StarSportsIndia) February 17, 2021
Conceptualised by Star Sports’ in-house team, the pink ball is now used in all day-night test matches around the world.
After India levelling the series 1-1 in Chennai with a whopping 317-run victory, focus shifts to the pink-ball match in Ahmedabad (Gujarat) on 24 February, the promo highlights what will be the first pink ball, day/night test held at the Motera Stadium.
Links:
Star Sports India
https://www.startv.com/about-us/sports/
BCCI
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