Co-creation is one of several contemporary trends linking the socialisation of communication with consumer generated content. This collaborative initiative sees Ford invite consumers to help co-create a new collection of images that capture the essence of ‘now’. This full-blown campaign, led by Ogilvy, has integrated Ford Fiesta’s TV commercial (itself directed by the famous stop-motion animator Noah Harris)… Continue reading Ford Fiesta’s ‘This Is Now’ Blog & Media Partnership
