Tag: Last FM

iiNet ‘Hawthorn Hawks Fan AFL GrandFinal CyberDay’ Ad

A simple, minimalist traditional print execution or a subtle summary of a fan’s online day?   You decide!   Early October saw Hawthorne Hawks shirt sponsor iiNet run a single execution newspaper ad campaign on the morning off the Australian Football League (AFL) team’s Grand Final clash with Freemanetle Dockers.   On first viewing the… Continue reading iiNet ‘Hawthorn Hawks Fan AFL GrandFinal CyberDay’ Ad

Ford Fiesta’s ‘This Is Now’ Blog & Media Partnership

Co-creation is one of several contemporary trends linking the socialisation of communication with consumer generated content.   This collaborative initiative sees Ford invite consumers to help co-create a new collection of images that capture the essence of ‘now’.   This full-blown campaign, led by Ogilvy, has integrated Ford Fiesta’s TV commercial (itself directed by the famous stop-motion animator Noah Harris)… Continue reading Ford Fiesta’s ‘This Is Now’ Blog & Media Partnership