Optus teamed up with Yahoo Creative Studios in early October to enable thousands of Australian footy fans to show their support in an entirely new way at the WA Football League (WAFL) Grand Final in Perth’s Optus Stadium in the form of a ‘Fans To Avatars’ augmented reality (AR) experience.. In an Australian sports stadium… Continue reading Optus & Yahoo Create ‘Fans To Avatars’ WAFL Grand Final AR Fan Experience
Tag: Grand Final
TABtouch Activates Around AFL Grand Final Via Spoof ‘Actual Best On Ground’ Campaign & Vote
For the historic 2021 Australian Football League (AFL) Grand Final, Western Australian bookie TABtouch launched a socially-riven campaign based around the Norm Smith Medal – which is awarded to the player deemed to have been the ‘best on ground’ in the final. For the 25 September, Perth-hosted season finale at the Optus Stadium, the… Continue reading TABtouch Activates Around AFL Grand Final Via Spoof ‘Actual Best On Ground’ Campaign & Vote
Mrs Mac’s Teams Ups With Comic Peter Rowsthorn For AFL Grand Final Optus Stadium Campaign
Leveraging its status as the official pie and roll supplier to the 2021 Australian Football League (AFL) Grand Final host ground – Perth’s multi-purpose Optus Stadium – Mrs Mac’s rolled out an in-stadium, press and social campaign around the 25 September game in harness with comedian Peter Rowthorn. Despite being a sponsor of local… Continue reading Mrs Mac’s Teams Ups With Comic Peter Rowsthorn For AFL Grand Final Optus Stadium Campaign
NAB Leverages AFL Grand Final Via Snapchat Lens Extension To ‘Mini Legends’ Lookalike Campaign
Celebrating the climax of the Australian football season, AFL sponsor National Australia Bank (NAB) is partnering with Snapchat on a bespoke lens enabling users to become ‘Mini-Legends’ for the 2016 Toyota AFL Grand Final. This innovative Snapchat Lens enables fans to turn themselves into one of the AFL stars from both teams playing in… Continue reading NAB Leverages AFL Grand Final Via Snapchat Lens Extension To ‘Mini Legends’ Lookalike Campaign
Virgin Australia AFL Finals Camapign Celebrates Colour-Led Player/Fan Diversity & Passion
Mid September sees Virgin Australia activate its Australian Football League (AFL) rights with a new ‘Together We Fly’ campaign that aims to uses fan passion and team colours to showcase diversity and unity. Fronted by three AFL stars, the initiative is led by a 60-second hero commercial that highlights the spirit of the league… Continue reading Virgin Australia AFL Finals Camapign Celebrates Colour-Led Player/Fan Diversity & Passion
iiNet ‘Hawthorn Hawks Fan AFL GrandFinal CyberDay’ Ad
A simple, minimalist traditional print execution or a subtle summary of a fan’s online day? You decide! Early October saw Hawthorne Hawks shirt sponsor iiNet run a single execution newspaper ad campaign on the morning off the Australian Football League (AFL) team’s Grand Final clash with Freemanetle Dockers. On first viewing the… Continue reading iiNet ‘Hawthorn Hawks Fan AFL GrandFinal CyberDay’ Ad
