To introduce its new home kit for the 2019/20 season, Arsenal FC and new kit supplier adidas rolled out a distinctly London and local language focused launch campaign. After ending its previous association with Puma, the design of the new strip itself is a nod to the adidas shirts of the past, but with… Continue reading Ian Wright Spot Launches Adidas/Arsenal #ThisIsHome Kit Campaign (While Social Bot Strand Backfires)
Tag: Photos
AS Roma Uses Summer Signing Social Spots To Search For Missing Children In Italy & USA
Seria A side AS Roma switched from social silliness to seriousness as it used its digital reach, status and values to search for missing children. This initially sees the Italian football team use its summer signing social videos to shine a spotlight on missing people – thus using its social presence for social good.… Continue reading AS Roma Uses Summer Signing Social Spots To Search For Missing Children In Italy & USA
Reebok & Lids Activative NHL Bridgestone Winter Classic Via ‘Born In The Cold’ Campaign Contest
To activate its NHL sponsorship rights at the 2017 Bridgestone Winter Classic, Reebok Hockey and retail partner Lids ran a ‘Born In The Cold’ campaign – a multi-faceted social media contest offering prizes ranging from game tickets and pre-game event invites to sportswear and memorabilia. Reebok Hockey, a division of global sportswear behemoth Adidas since… Continue reading Reebok & Lids Activative NHL Bridgestone Winter Classic Via ‘Born In The Cold’ Campaign Contest
Virgin Australia AFL Finals Camapign Celebrates Colour-Led Player/Fan Diversity & Passion
Mid September sees Virgin Australia activate its Australian Football League (AFL) rights with a new ‘Together We Fly’ campaign that aims to uses fan passion and team colours to showcase diversity and unity. Fronted by three AFL stars, the initiative is led by a 60-second hero commercial that highlights the spirit of the league… Continue reading Virgin Australia AFL Finals Camapign Celebrates Colour-Led Player/Fan Diversity & Passion
Brazilian Tourist Agency’s ‘House’ World Cup Invite Ad
With less than a year to go before the FIFA 2014 World Cup (and something of a lull in the grass roots citizen street protests), Brazilian tourist agency Embratur is rolling out a new 2014 tournament themed marketing campaign led by social media. Spanning seven countries – Argentina, Chile, Colombia, Germany, Mexico, the UK… Continue reading Brazilian Tourist Agency’s ‘House’ World Cup Invite Ad
Samsung’s Sydney Opera House Sails Imaging Initiative
Samsung is activating its recent partnership with the Sydney Opera House by offering Australians a chance to interact with the nation’s flagship architectural gem by having their own photo projected onto the sails of the country’s most iconic building. The competition is designed to ‘hand the Opera House sails over to the public for… Continue reading Samsung’s Sydney Opera House Sails Imaging Initiative
