Ian Wright Spot Launches Adidas/Arsenal #ThisIsHome Kit Campaign (While Social Bot Strand Backfires)

To introduce its new home kit for the 2019/20 season, Arsenal FC and new kit supplier adidas rolled out a distinctly London and local language focused launch campaign.   After ending its previous association with Puma, the design of the new strip itself is a nod to the adidas shirts of the past, but with… Continue reading Ian Wright Spot Launches Adidas/Arsenal #ThisIsHome Kit Campaign (While Social Bot Strand Backfires)