To introduce its new home kit for the 2019/20 season, Arsenal FC and new kit supplier adidas rolled out a distinctly London and local language focused launch campaign. After ending its previous association with Puma, the design of the new strip itself is a nod to the adidas shirts of the past, but with… Continue reading Ian Wright Spot Launches Adidas/Arsenal #ThisIsHome Kit Campaign (While Social Bot Strand Backfires)
Tag: New Strip
MLS Kicks Off With ‘Jersey Week’ & ‘March To Soccer’
MLS ‘Jersey Week’ is being positioned as a league tradition, but is actually the latest marketing experiment in the form of an alliance between the league, its franchises, the players and equipment supplier Adidas. The league and its kit partner have co-ordinated a series of kit launches (12 to be precise) in late February… Continue reading MLS Kicks Off With ‘Jersey Week’ & ‘March To Soccer’
Viral Video & Citroën Tie-In Launches Arsenal’s New Kit
As one football season draws to a climax, another kicks off. As the Premier League enters its final week, clubs begin unveiling their new kits for next year. On 7 May Stoke City revealed its new adidas away strip for 2012/13, while Arsenal’s new Nike home kit was launched with a viral called ‘Target… Continue reading Viral Video & Citroën Tie-In Launches Arsenal’s New Kit
