For the launch of the 2021/22 season home shirt, Puma and Olympique de Marseille (OM) launched a punchy ‘Marseille In The Blood’ campaign which puts cultural specificity at the core of the creative. Developed in harness with agency La Fourmi, the campaign aims to tell a story of Marseille pride, passion and energy –… Continue reading Puma Launches Olympique de Marseille 2021/22 Season Kit Via ‘Marseille In The Blood’ Campaign
Tag: Home Shirt
Ian Wright Spot Launches Adidas/Arsenal #ThisIsHome Kit Campaign (While Social Bot Strand Backfires)
To introduce its new home kit for the 2019/20 season, Arsenal FC and new kit supplier adidas rolled out a distinctly London and local language focused launch campaign. After ending its previous association with Puma, the design of the new strip itself is a nod to the adidas shirts of the past, but with… Continue reading Ian Wright Spot Launches Adidas/Arsenal #ThisIsHome Kit Campaign (While Social Bot Strand Backfires)
