On the eve of the 2023 Rugby World Cup (RWC) kick-off, tournament rights-owner and global governing body World Rugby launched a ‘We Are Rugby’ brand campaign aimed at leveraging its core values to create a brighter future for the game. Launched to leverage the first game of the 2023 RWC, when hosts France took… Continue reading For 2023 RWC Kick-Off World Rugby Release ‘We Are Rugby: Time To Compete For Something More’
Tag: Future
Puma Showcases Sneaker Legacy & Future In ‘For All Time’ Ambassador & Creator Short Film Series
Puma examines the meaning of the word ‘classic’ through a campaign called ‘For All Time’ that showcases products, content and the impact created by ‘The Collective’: a brand stable of cultural influencers who the German sportswear brand claims have shifted and shaped the sneaker space over the last 50 years. ‘For All Time’ is… Continue reading Puma Showcases Sneaker Legacy & Future In ‘For All Time’ Ambassador & Creator Short Film Series
Puma Launches Olympique de Marseille 2021/22 Season Kit Via ‘Marseille In The Blood’ Campaign
For the launch of the 2021/22 season home shirt, Puma and Olympique de Marseille (OM) launched a punchy ‘Marseille In The Blood’ campaign which puts cultural specificity at the core of the creative. Developed in harness with agency La Fourmi, the campaign aims to tell a story of Marseille pride, passion and energy –… Continue reading Puma Launches Olympique de Marseille 2021/22 Season Kit Via ‘Marseille In The Blood’ Campaign
Hyundai Pavillion Shows Dark Side Of The Winter Olympics & The (Hydrogen) Future Of Mobility
With the objective of changing brand perceptions, Hyundai’s Winter Olympic pavilion aims to turn heads and change my minds by creating the darkest space to light a path towards a brighter future. Sitting at the heart of the host city’s Olympic Plaza, the Korean car giant’s Olympic experience is dark…very dark. The jet… Continue reading Hyundai Pavillion Shows Dark Side Of The Winter Olympics & The (Hydrogen) Future Of Mobility
FA Cup Strategy Refocuses Contemporary Content, Messaging & Media Around Millennials
As the tournament’s third round got underway in early January, the Football Association unveiled its rebooted marketing approach refocusing the Emirates FA Cup around a younger, more international audience. With a new tone, the fresh approach focuses on contemporary channels (like Instagram) and more millennial style marketing content (like fan-created online video) sees English… Continue reading FA Cup Strategy Refocuses Contemporary Content, Messaging & Media Around Millennials
Legendary Prop Leonard Fronts RFU’s ‘Grow The Rose’ Future Of England Rugby Recruitment Film
On 11 October, the Rugby Football Union rolled out a hybrid recruitment film that also outlines the future and the growth of the sport in England. Using a gardening and rose growing metaphor, the two minute, 30-second ‘Grow The Rose’ spot focuses on how rugby helps build character, consolidate values, embeds respect and inspires… Continue reading Legendary Prop Leonard Fronts RFU’s ‘Grow The Rose’ Future Of England Rugby Recruitment Film
TOYOTA #BETTERCRICKET KIDS WEB FILMS IGNITE ECB DEBATE ON THE GAME’S FUTURE
Echoing the auto brand’s umbrella tagline ‘Always A Better Way’, Toyota is activating its England and Wales Cricket Board partnership with a new campaign revolving around children’s new ideas to improve the game called #BetterCricket. The overall campaign sees the car company work with the ECB to debate the future of the game by… Continue reading TOYOTA #BETTERCRICKET KIDS WEB FILMS IGNITE ECB DEBATE ON THE GAME’S FUTURE
