Puma examines the meaning of the word ‘classic’ through a campaign called ‘For All Time’ that showcases products, content and the impact created by ‘The Collective’: a brand stable of cultural influencers who the German sportswear brand claims have shifted and shaped the sneaker space over the last 50 years. ‘For All Time’ is… Continue reading Puma Showcases Sneaker Legacy & Future In ‘For All Time’ Ambassador & Creator Short Film Series
Tag: Creatives
Foot Locker ‘Give To Get’ Christmas Cause Initiative Shows Social & Community Commitment
A new festive initiative from Foot Locker Europe called ‘Give To Get’ saw the sports retailer donate €30,000 to charity while rolling out a trio of creative-led partnership projects to reinforce the brand’s new social commitment and community solidarity, as well as its renewed focus on Gen Z. The project focuses on the concept… Continue reading Foot Locker ‘Give To Get’ Christmas Cause Initiative Shows Social & Community Commitment
LA28 Campaign Unveils Dynamic Logo With ‘Ever-Changing A’ & Games Creative Team Stories
The start of September saw the Local Organising Committee for the Olympic and Paralympic Games Los Angeles 2028 roll out a creative, diverse and flexible logo spearheading a story-led promotional campaign for LA28 Reveals. The logo design set out to be representative of the digital age and is thus not only animated, but will… Continue reading LA28 Campaign Unveils Dynamic Logo With ‘Ever-Changing A’ & Games Creative Team Stories
The FA Launches #CupCollective Creatives & Influencers For Dark Social WhatsApp Campaign
As the Emirates FA Cup’s third round fixtures kick-off in early January, The Football Association (The FA) unveiled a new team of creatives and influencers picked to promote the competition through the season across a dark social WhatsApp group. This hand-picked team of young and influential creatives were offered exclusive behind-the-scenes access to provide… Continue reading The FA Launches #CupCollective Creatives & Influencers For Dark Social WhatsApp Campaign