November saw Old Spice roll out a campaign in India called ‘Smell Ready For Anything’ which promotes its deodorant range by morphing a young man watching cricket on television into a real-life cricket super star. Conceptualised by agency Media Monks, the campaign spanned TV and digital and is spearheaded by a hero spot which… Continue reading Old Spice Transforms Sofa Bound TV Viewer Into Cricket Star In ‘Smell Ready For Anything’ Campaign
Tag: Media Monks
US ‘Team Toyota’ Athletes Share Their Gift With The World In Poetry-Led ‘Paper Stories’ Campaign
The IOC and Team USA sponsor Toyota teamed up with agency MediaMonks and a group of elite US athletes to create a stop motion film which aimed to deliver a touch of holiday joy by turning seeing into believing. With help from some of the planet’s leading athletes, the IOC’s Worldwide Mobility Partner launched… Continue reading US ‘Team Toyota’ Athletes Share Their Gift With The World In Poetry-Led ‘Paper Stories’ Campaign
LA28 Campaign Unveils Dynamic Logo With ‘Ever-Changing A’ & Games Creative Team Stories
The start of September saw the Local Organising Committee for the Olympic and Paralympic Games Los Angeles 2028 roll out a creative, diverse and flexible logo spearheading a story-led promotional campaign for LA28 Reveals. The logo design set out to be representative of the digital age and is thus not only animated, but will… Continue reading LA28 Campaign Unveils Dynamic Logo With ‘Ever-Changing A’ & Games Creative Team Stories
Standard Chartered Celebrates Liverpool Icon Paisley’s 100th Birthday Via ‘Project Stand Red’
Blending a range of smart technologies – including voice modulation (VM), artificial imagery and intelligence (AI) and computer generated imagery (CGI) – ‘Project Stand Red’ sees main sponsor Standard Chartered celebrate legendary Liverpool FC manager Bob Paisley’s 100th birthday. Project Red was created to commemorate 100 years since the birth of Bob Paisley OBE… Continue reading Standard Chartered Celebrates Liverpool Icon Paisley’s 100th Birthday Via ‘Project Stand Red’
