A three-phase launch phase in late May and early June saw Liverpool FC and primary partner Standard Chartered team up to introduce their new project aimed at empowering, inspiring, educating and supporting girls to play and stay in sport titled ‘Play On’. ‘Play On’’s objective is to boost the number of girls who stay… Continue reading Standard Chartered & Liverpool FC Empower Girls To Stay In Sport & ‘Play On’
Tag: Standard Chartered
Animated Social Spot Wishes Liverpool FC Fans A ‘Happy Lunar New Year’
Liverpool Football Club wished a Happy Lunar New Year to all of its supporters celebrating around the world through an animated video. The two-minute spot, deployed across the club’s digital and social platforms, is narrated by manager Jürgen Klopp. The animation explores the highs and lows of the previous 12 months at the… Continue reading Animated Social Spot Wishes Liverpool FC Fans A ‘Happy Lunar New Year’
Liverpool FC & Standard Chartered > Congratulations Champions!
Posted on Facebook and Twitter moments after the title win was confirmed, main partner Standard Chartered rolled out a low latency, social congratulations #StandRed post celebrating Liverpool FC’s first Premier League title. There will be more celebratory activation to come from the club’s long-time sponsor surely?
Standard Chartered & Liverpool Celebrates 10-Year Tie-Up Via Global ‘A Liverpool Story’ Campaign
A global brand campaign from Standard Chartered celebrates the bank’s 10-year lead partnership with Liverpool Football Club follows the story of a young fan as she grows up through the hard times and, finally, the good. The activation, created and produced by TBWA\Singapore (the bank’s global creative agency since 2005), spans television, cinema, social… Continue reading Standard Chartered & Liverpool Celebrates 10-Year Tie-Up Via Global ‘A Liverpool Story’ Campaign
Standard Chartered Celebrates Liverpool Icon Paisley’s 100th Birthday Via ‘Project Stand Red’
Blending a range of smart technologies – including voice modulation (VM), artificial imagery and intelligence (AI) and computer generated imagery (CGI) – ‘Project Stand Red’ sees main sponsor Standard Chartered celebrate legendary Liverpool FC manager Bob Paisley’s 100th birthday. Project Red was created to commemorate 100 years since the birth of Bob Paisley OBE… Continue reading Standard Chartered Celebrates Liverpool Icon Paisley’s 100th Birthday Via ‘Project Stand Red’
Liverpool FC / Standard Chartered – Seeing Is Believing (Hear The Kop Roar)
Liverpool FC teamed up with shirt sponsor Standard Chartered for an initiative to help eliminate avoidable blindness run via the bank’s Seeing Is Believing’ community programme and activated at Anfield through an audio ‘Kop Roar’ experience. A 360-degree initiative centred around a binaural’ audio Anfield match-day experience designed to ensure that all the… Continue reading Liverpool FC / Standard Chartered – Seeing Is Believing (Hear The Kop Roar)
Liverpool Again Link With Standard Chartered For Seeing Is Believing Via Audio Piece ‘N64 Hear the Kop Roar’
Standard Chartered and Liverpool FC teamed up to help eliminate avoidable blindness through the bank’s flagship community programme ‘Seeing is Believing’ activated at Anfield with an audio Kop Roar experience. The initiative, the sixth year of this bank/club CSR activation, once again sees the Reds take to the Anfield pitch with kits bearing the… Continue reading Liverpool Again Link With Standard Chartered For Seeing Is Believing Via Audio Piece ‘N64 Hear the Kop Roar’
Shirt Logo Switch, Klopp Spot & Auction Lead Liverpool & Standard Chartered’s ‘Seeing Is Believing’ CSR Campaign
For the biggest annual fixture in Liverpool FC’s match calendar, the 17 October home game against fierce rivals Manchester United, the club and its shirt sponsor Standard Chartered again teamed-up to promote ‘Seeing Is Believing’ – the financial services multinational’s community programme tackling avoidable blindness. The initiative, developed in harness with a team from… Continue reading Shirt Logo Switch, Klopp Spot & Auction Lead Liverpool & Standard Chartered’s ‘Seeing Is Believing’ CSR Campaign
Standard Chartered, Liverpool (& John Barnes)’s Striking 360° VR ‘Inside Anfield’ Tour
As its new stand opens, primary sponsor Standard Chartered Bank has released a stunning 360-degree tour of Anfield, called ‘Inside Anfield’, narrated by club legend John Barnes (and also featuring former forward Robbie Fowler). As well as featuring an innovative peek at most of the historic stadium’s iconic spots and famous features, the virtual reality… Continue reading Standard Chartered, Liverpool (& John Barnes)’s Striking 360° VR ‘Inside Anfield’ Tour
Liverpool & Standard Chartered’s ‘Around The World’ AIDS Day Initiative
Liverpool FC has linked with shirt partner Standard Chartered on the financial giant’s World AIDS Day initiative – ‘Positive Living Around The World’ – with a football trick focused campaign that sees the stars show of their skills to mimic the shape of the World AIDS Day ribbon logo. Ahead of 1 December’s World… Continue reading Liverpool & Standard Chartered’s ‘Around The World’ AIDS Day Initiative
Standard Chartered Unifies Runners/Fans With ‘Are You Ready?’ HK Marathon Work
In a local sponsorship activation of an ongoing multinational campaign, 2008 saw Standard Chartered Bank leverage its corporate sponsorship of the Hong Kong Marathon to engage and support both the runners and the public that ranged from supportive TV and outdoor creative, to cheering buses, social media work and branded fluid cups. The partnership,… Continue reading Standard Chartered Unifies Runners/Fans With ‘Are You Ready?’ HK Marathon Work
