An integrated Persil campaign leveraged its partnership with Arsenal FC to unveil a new direction in its long-running, umbrella ‘Dirt Is Good’ brand family and marketing platform spearheaded by a long-form film fronted by Gunners’ (and England) attacker Bukayo Saka. Objective The Unilever-owned brand’s campaign’s goal was not only to promote the new Persil capsule… Continue reading Dirt Is Good/Persil Capsule Plays Villain In Saka Fronted ‘The Autograph’ Unilever & Arsenal Activation
Tag: Signed Shirt
Vauxhall Activates Home Nations Footie Partnerships Via #GetIn FaceTime Fan/Player Calls
Late November saw Vauxhall team up with eight international footballers to give Home Nations fans a FaceTime call to thank them for their support and build excitement ahead of the Russia 2018 World Cup. The auto giant, the official sponsor of all four UK national teams until 2017, expanded its ongoing #GetIn initiative across… Continue reading Vauxhall Activates Home Nations Footie Partnerships Via #GetIn FaceTime Fan/Player Calls
Liverpool & Standard Chartered’s ‘Around The World’ AIDS Day Initiative
Liverpool FC has linked with shirt partner Standard Chartered on the financial giant’s World AIDS Day initiative – ‘Positive Living Around The World’ – with a football trick focused campaign that sees the stars show of their skills to mimic the shape of the World AIDS Day ribbon logo. Ahead of 1 December’s World… Continue reading Liverpool & Standard Chartered’s ‘Around The World’ AIDS Day Initiative
Europcar’s Arsenal ‘Fan Of Season’ Competition Sees Eccentric Fan Entries
If, during the 2014/15 season you named your first child after an Arsenal player, called your puppy Highbury, gave your prospective girlfriend an Arsenal quiz or swam through shark infested waters to get to a game, then Europcar want to hear you story and might just crown you ‘Fan Of The Season’. Europcar, the… Continue reading Europcar’s Arsenal ‘Fan Of Season’ Competition Sees Eccentric Fan Entries
Neville In Vauxhall ‘England Twitter Takeover & Big Pitch’
In the build up to this week’s FIFA World Cup 2014 qualifying fixtures England team sponsor Vauxhall ran a Twitter Takeover led by England coach Gary Neville. The Twitter takeover for @VauxhallEngland saw Neville answer live fan questions through the social media platform. Using the hashtag #askGary, the former Manchester United captain answered questions… Continue reading Neville In Vauxhall ‘England Twitter Takeover & Big Pitch’
