If, during the 2014/15 season you named your first child after an Arsenal player, called your puppy Highbury, gave your prospective girlfriend an Arsenal quiz or swam through shark infested waters to get to a game, then Europcar want to hear you story and might just crown you ‘Fan Of The Season’.
Europcar, the official car and van rental partner of Arsenal FC, is running a digital competition to hunt for the club’s ‘Fan of the Season’.
Launched in late April and closing on 20 May, the aim is to crown the club’s most dedicated and passionate fan and the winner will be chosen by sponsor and the winner will scoop not just a signed Arsenal shirt, but also tickets to the first home game of the 2015/16 season and they will even be chauffer driven to and from the ground courtesy of Europcar.
To enter Gunners supporters simply need to visit the campaign’s micro-site at www.europcar.co.uk/arsenal-fan-of-the-season, or enter via Twitter using the hashtag #FanOfTheSeason, and stake their claim as to why they deserve the title.
After fans submit their own entries they can views those of the fellow supporters but rival competitors.
The competition is being primarily promoted on sponsor and club digital platforms, including Europcar’s Twitter feed,
Our Arsenal #FanOfTheSeason competition has just launched! Share your story with us and win: http://t.co/kh5HQpB3k5 pic.twitter.com/8O1e32oPqq
— Europcar Sport (@EuropcarSport) April 22, 2015
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and via Arsenal FC tweets too.
Win a signed #Arsenal shirt & go to the first game of 2015/16! Tell @EuropcarSport why you're the #FanOfTheSeason pic.twitter.com/VlVgAiuZhU
— Arsenal FC (@Arsenal) April 27, 2015
The competition is incentivised with the lure of Arsenal-related prizes that include free tickets for games next season and signed shirts.
It is certainly generating a wave of fan entries – most of which share that special football fan sense of humour and which already range from the sublime,
#AFC fan gives girlfriend 'Arsenal test' – That's #FanOfTheSeason material through and through pic.twitter.com/QpNakTGuiq
— Europcar Sport (@EuropcarSport) April 28, 2015
She'll understand #FanOfTheSeason https://t.co/KQHsZnNAZ8
— Europcar Sport (@EuropcarSport) April 29, 2015
to the ridiculous.
Missed the birth of my first daughter to see Arsenal win the FA Cup #FanOfTheSeason pic.twitter.com/Ikq8677Afy
— Graham Parkes (@6raham) April 28, 2015
‘This unique competition gives the opportunity to reward one of Arsenal FC’s most unsung heroes of the season,’ explains Europcar managing director Ken McCall.
‘For those who put the effort in week-in-week-out, through good times and bad, this is a chance to be recognised for their loyalty, commitment and passion. We’re already looking forward to reading the incredible stories of the people that make Arsenal one of the greatest clubs in the world.’
Comment
Europcar may be new to English football club sponsorship, but they certainly already understand British football’s unique sense of supporter humour and also the old, but true cliché that being a successful sponsor means being ‘all about the fans’.
The campaign, which is running in parallel with fellow sponsor Vitality’s ongoing ‘Player Of The Month’ campaign,
Who should be @Vitality_UK @Arsenal Player of the Month for April? Make your selection here: http://t.co/ttnMRb79MS pic.twitter.com/7aAhpLpIEy
— Arsenal FC (@Arsenal) April 30, 2015
and it follows on from the car hire outfit’s first (and much-admired) web-based ‘Arsenal Family Face-2-Face’ activation – which also demonstrated Europcar’s subtle understanding of English football fans’ sense of fun.
Links
Europcar Fan Of The Season Website:
www.europcar.co.uk/arsenal-fan-of-the-season
Europcar Sport Twitter:
https://twitter.com/europcarsport
#FanOfTheSeason
Europcar Uk Facebook:
https://www.facebook.com/EuropcarUK?brand_redir=102581687546
Europcar Website:
Arsenal Twitter:
Arsenal Website:
