An integrated Persil campaign leveraged its partnership with Arsenal FC to unveil a new direction in its long-running, umbrella ‘Dirt Is Good’ brand family and marketing platform spearheaded by a long-form film fronted by Gunners’ (and England) attacker Bukayo Saka. Objective The Unilever-owned brand’s campaign’s goal was not only to promote the new Persil capsule… Continue reading Dirt Is Good/Persil Capsule Plays Villain In Saka Fronted ‘The Autograph’ Unilever & Arsenal Activation
Tag: SPORTbible
SPORTbible Welcomes Ronaldo’s Return To Man Utd By Mimicking Rival City’s Famous Carlos Tevez Billboard
Social sports publisher SPORTbible marked Cristiano Ronaldo’s move back to Manchester United with a giant billboard in Manchester Piccadilly train station aping the creative approach and copy of rival Manchester City’s infamous 2009 Carlos Tevez poster. The outdoor poster ran in United’s signature red, showed Ronaldo celebrating and carried the simple copy line ‘Welcome… Continue reading SPORTbible Welcomes Ronaldo’s Return To Man Utd By Mimicking Rival City’s Famous Carlos Tevez Billboard
