An integrated Persil campaign leveraged its partnership with Arsenal FC to unveil a new direction in its long-running, umbrella ‘Dirt Is Good’ brand family and marketing platform spearheaded by a long-form film fronted by Gunners’ (and England) attacker Bukayo Saka. Objective The Unilever-owned brand’s campaign’s goal was not only to promote the new Persil capsule… Continue reading Dirt Is Good/Persil Capsule Plays Villain In Saka Fronted ‘The Autograph’ Unilever & Arsenal Activation
Tag: Bukayo Sako
Nando’s Team Up With Saka To Launch ‘This Must Be The Place’ Brand Platform & First Sonic Logo
The start of March saw chicken restaurant Nando’s roll out an integrated campaign with a cameo from in-form Arsenal and England attacker Bukayo Sako to introduce its new ‘This Must Be The Place’ brand platform and its first sonic logo The campaign, created by agency New Commercial Arts and produced by Stink Films, was… Continue reading Nando’s Team Up With Saka To Launch ‘This Must Be The Place’ Brand Platform & First Sonic Logo
