An integrated Persil campaign leveraged its partnership with Arsenal FC to unveil a new direction in its long-running, umbrella ‘Dirt Is Good’ brand family and marketing platform spearheaded by a long-form film fronted by Gunners’ (and England) attacker Bukayo Saka. Objective The Unilever-owned brand’s campaign’s goal was not only to promote the new Persil capsule… Continue reading Dirt Is Good/Persil Capsule Plays Villain In Saka Fronted ‘The Autograph’ Unilever & Arsenal Activation
Tag: Signature
Man Utd’s ‘Paint The Plane’ Aeroflot Art Challenge
November saw nine Manchester United stars challenged to paint an Aeroflot plane on canvas in a promotional campaign revolving around a customer competition to win the signed artworks and generate awareness of the airline’s flight promotions. The campaign is led by an online video revolving around a three-minute challenge at Old Trafford where the… Continue reading Man Utd’s ‘Paint The Plane’ Aeroflot Art Challenge
Reliance Signs Biggest Ever Bat At Cricket World Cup
Reliance Communications, India’s largest telecoms provider, bases its marketing on enhancing its customers experience of India’s three passions – cinema, music and cricket. ICC global partner Reliance Communications’s status as a key player in the 2011 ICC 50-Over Cricket World Cup was reflected in a raft of innovative activation initiatives across India. The… Continue reading Reliance Signs Biggest Ever Bat At Cricket World Cup
