UK-based mobile telco O2 rolled out an England Rugby campaign on 7 September which kicked off at Paris’ famous Louvre Museum with the unveiling of a bespoke artwork that activated its RFU partnership as the 2023 Rugby World Cup kicked off. Offering a French twist on its long running ‘Wear The Rose’ platform, the… Continue reading O2 Adds French Twist To #WearTheRose England Rugby Platform Via 2023 RWC ‘Wear La Rose’
Tag: Painting
Sportswear Brand ASICS Partners With Japanese Artists Frankie Cihi For ‘The Art Of Relay’ World Ekiden Campaign
Japanese sportswear brand ASICS leveraged its partnership with the annual World Ekiden team relay race through a campaign created in collaboration with painter Frankie Cihi and called ‘The Art Of the Relay’. ASICS is the host of the annual Ekiden Race, which began in Japan back in 1917 and was originally founded on the… Continue reading Sportswear Brand ASICS Partners With Japanese Artists Frankie Cihi For ‘The Art Of Relay’ World Ekiden Campaign
Premiership Rugby’s Kick-Off Led By Huge 3-Player Twickenham Painting To Announce #RugbyRestart
Premiership Rugby works with Taylor Herring and VCCP Media on giant Twickenham turf art piece to spearhead social campaign seeking to promote the league’s long awaited restart. Objective: Gallagher Premiership Rugby briefed agency Taylor Herring to create a campaign to promote the season re-start and drive awareness and excitement amongst fans. … Continue reading Premiership Rugby’s Kick-Off Led By Huge 3-Player Twickenham Painting To Announce #RugbyRestart
Tate & Minecraft Build Game Virtual Art Collaboration
Who hasn’t dreamed of stepping inside a painting and exploring its world? A new art/gaming alliance will now make that dream possible. In an unlikely creatively partnership between the UK’s Tate Gallery and the construction game Minecraft has resulted in ‘Tate Worlds: Art Re-imagined For Minecraft’ – a set of Minecraft ‘maps’ that… Continue reading Tate & Minecraft Build Game Virtual Art Collaboration
Man Utd’s ‘Paint The Plane’ Aeroflot Art Challenge
November saw nine Manchester United stars challenged to paint an Aeroflot plane on canvas in a promotional campaign revolving around a customer competition to win the signed artworks and generate awareness of the airline’s flight promotions. The campaign is led by an online video revolving around a three-minute challenge at Old Trafford where the… Continue reading Man Utd’s ‘Paint The Plane’ Aeroflot Art Challenge
Kit Kat Abstract Art (Rijksmuseum Twenthe)
An element of Kit Kat’s sponsorship of the Abstract USA show at the Rijksmuseum Twenthe gallery in the Netherlands was meant to be a bit of fun but caused quite a stir in the art world. Abstract shapes and geometry featured strongly in the exhibition which included works from artists like Frank Stella and… Continue reading Kit Kat Abstract Art (Rijksmuseum Twenthe)
