UK-based mobile telco O2 rolled out an England Rugby campaign on 7 September which kicked off at Paris’ famous Louvre Museum with the unveiling of a bespoke artwork that activated its RFU partnership as the 2023 Rugby World Cup kicked off. Offering a French twist on its long running ‘Wear The Rose’ platform, the… Continue reading O2 Adds French Twist To #WearTheRose England Rugby Platform Via 2023 RWC ‘Wear La Rose’
Tag: #WearTheRose
O2 Extends Long-Running England Rugby ‘Wear The Rose’ At the Start Of The 2020 Six Nations
O2 launched the latest iteration of its long-running ‘Wear the Rose’ activation platforms to boost national support for the men’s and women’s England Rugby teams ahead of the start of the opening round of the 2020 Six Nations. Launched on 1 February, the creative is based on an equal split of rugby players from… Continue reading O2 Extends Long-Running England Rugby ‘Wear The Rose’ At the Start Of The 2020 Six Nations
Women’s RWC Sees O2 Expand ‘Wear The Rose’ To England’s Red Roses Via Integrated Initiative
England Rugby’s primary partner builds on its ongoing men’s team ‘Wear The Rose’ activation idea with a new campaign backing the women’s ‘Red Roses’ team for August’s WRU Women’s Rugby World Cup. The new phase of the telco’s ongoing initiative spans TV, video-on-demand, print, OOH, digital and social and is spearheaded by a new… Continue reading Women’s RWC Sees O2 Expand ‘Wear The Rose’ To England’s Red Roses Via Integrated Initiative
O2’s Call To Arms Urges RFU Fans To ‘Wear The Rose’
As the Rugby Football Union’s shirt sponsor O2 aims to drive support for the team by revamping its ‘Wear The Rose’ integrated initiative to leverage the 6 Nations kick off. The campaign builds from England coach Stuart Lancaster describing fan support as that ‘extra 10%’. The idea behind the push is that the… Continue reading O2’s Call To Arms Urges RFU Fans To ‘Wear The Rose’
