England Rugby’s primary partner builds on its ongoing men’s team ‘Wear The Rose’ activation idea with a new campaign backing the women’s ‘Red Roses’ team for August’s WRU Women’s Rugby World Cup. The new phase of the telco’s ongoing initiative spans TV, video-on-demand, print, OOH, digital and social and is spearheaded by a new… Continue reading Women’s RWC Sees O2 Expand ‘Wear The Rose’ To England’s Red Roses Via Integrated Initiative
Tag: #RedRoses
Film Fronts RFU’s ‘Inner Warrior’ Campaign To Encourage Women To Take Up/Trial Contact Rugby
The second week of January sees the Rugby Football Union (RFU) unveil a new ‘Meet Your Inner Warrior’ campaign that aims to encourage more women and girls to take up contact rugby within their communities. The objective behind this new England Rugby integrated initiative is to ‘stir women’s inner toughness and unleash their inner… Continue reading Film Fronts RFU’s ‘Inner Warrior’ Campaign To Encourage Women To Take Up/Trial Contact Rugby
England Rugby Unveils Women’s ‘Red Roses’ Identity & 4-year Plan Ahead Of RWC 2017
England Rugby unveils a new women’s team identity and future vision for the women’s game as the team prepares to defend its Rugby World Cup crown next year based around a ‘Red Roses’ idea. With the identity built around England Rugby’s famous rose emblem, the objective is to showcase the unique qualities of England Women… Continue reading England Rugby Unveils Women’s ‘Red Roses’ Identity & 4-year Plan Ahead Of RWC 2017
