Mastercard athlete ambassadors Bryan Habana and Dan Carter paid a surprise visit to pirates Women’s Rugby as part of the payment’s brand’s ongoing programme of supporting women in sport through its umbrella ‘Start Something Priceless’ global platform. Timed to leverage spiking interest in the sport ahead of the autumn’s Rugby World Cup in Japan,… Continue reading Carter & Habana Help RWC Partner Mastercard Give Pirates Women’s Rugby Club A Priceless Surprise
Tag: Women’s Rugby
Guinness Celebrates Japan’s Female Rugby Stars In ‘Made Of More’ World Cup Pioneers
Mid August saw Guinness release a campaign telling the tale of Japan’s female rugby pioneers – Liberty Fields. The ‘Liberty Tales’ story sets out to highlight how a group of female rugby fans formed a Tokyo club and collectively overcame societal pressures in 1980’s Japan in order to pursue their passion. Despite having very little… Continue reading Guinness Celebrates Japan’s Female Rugby Stars In ‘Made Of More’ World Cup Pioneers
World Rugby Commits To Women’s Game With New ‘Try And Stop Us’ Brand Identity
21 May saw World Rugby launch a campaign to grow women’s rugby globally called ‘Try And Stop Us’ which aims to further increase participation, engagement and exposure among fans, players, clubs and all parties involved in the sport. The multi-platform initiative revolves around the concept that when someone chooses to start playing rugby, it is… Continue reading World Rugby Commits To Women’s Game With New ‘Try And Stop Us’ Brand Identity
Film Fronts RFU’s ‘Inner Warrior’ Campaign To Encourage Women To Take Up/Trial Contact Rugby
The second week of January sees the Rugby Football Union (RFU) unveil a new ‘Meet Your Inner Warrior’ campaign that aims to encourage more women and girls to take up contact rugby within their communities. The objective behind this new England Rugby integrated initiative is to ‘stir women’s inner toughness and unleash their inner… Continue reading Film Fronts RFU’s ‘Inner Warrior’ Campaign To Encourage Women To Take Up/Trial Contact Rugby
England Rugby Unveils Women’s ‘Red Roses’ Identity & 4-year Plan Ahead Of RWC 2017
England Rugby unveils a new women’s team identity and future vision for the women’s game as the team prepares to defend its Rugby World Cup crown next year based around a ‘Red Roses’ idea. With the identity built around England Rugby’s famous rose emblem, the objective is to showcase the unique qualities of England Women… Continue reading England Rugby Unveils Women’s ‘Red Roses’ Identity & 4-year Plan Ahead Of RWC 2017
