To bring a taste of Le Tour to amateur weekend riders in Dorking and to celebrate the auto brand’s 20-year tie-up with the Tour de France, sponsor Skoda surprised Sunday cyclists in the Surrey Hills with an unforgettable moment at the end of a regular climb with a full Le Tour stage finish experience. … Continue reading ŠKODA Offers Everyday UK Amateur Riders ‘A Taste Of Le Tour’ Via Surprise Sunday Ride Stunt
Tag: Surprise
NFL Stars Team Up With RealTruck For ‘The Trucket List’ Veterans Dream Truck Surprise Gifts
US manufacturer and online retailer of aftermarket truck parts RealTruck teamed up with a trio of NFL super stars to honour the player’s veteran hometown heroes by surprising them with a dream truck. Part of a market initiative called ‘The Trucket List’, RealTruck teamed up with agency Tombras for a three-episode giveaway series with… Continue reading NFL Stars Team Up With RealTruck For ‘The Trucket List’ Veterans Dream Truck Surprise Gifts
Emirates Surprises, Rewards AC Milan, Arsenal & Real Madrid Fans End Of Year Video Call
Emirates leveraged its primary football club partnerships with AC Milan, Arsenal and Real Madrid to surprise some of their most deserving fans and reconnect them with the teams they love after most of the year European football had been played in empty stadiums. The idea was to create a New Year virtual surprise the… Continue reading Emirates Surprises, Rewards AC Milan, Arsenal & Real Madrid Fans End Of Year Video Call
Coke’s ‘Make Your Home The Home End’ EPL Kickoff Campaign ‘Watch From Home’ Box Surprise Spots
Coca-Cola promoted its Zero Sugar product through a new strand of its new ‘Home End’ Premier League Season activation built around a series of social spots starring player ambassadors Harry Kane, Marcus Rashford and Alex Oxlade-Chamberlain surprising deserving fans by turning up on their doorsteps out of the blue with a special ‘Watch From Home’… Continue reading Coke’s ‘Make Your Home The Home End’ EPL Kickoff Campaign ‘Watch From Home’ Box Surprise Spots
Carter & Habana Help RWC Partner Mastercard Give Pirates Women’s Rugby Club A Priceless Surprise
Mastercard athlete ambassadors Bryan Habana and Dan Carter paid a surprise visit to pirates Women’s Rugby as part of the payment’s brand’s ongoing programme of supporting women in sport through its umbrella ‘Start Something Priceless’ global platform. Timed to leverage spiking interest in the sport ahead of the autumn’s Rugby World Cup in Japan,… Continue reading Carter & Habana Help RWC Partner Mastercard Give Pirates Women’s Rugby Club A Priceless Surprise
UEFA CL Champs Liverpool Team Up With Nivea For ‘Hero Dads Father’s Day Surprise
Liverpool and sponsor Nivea hooked up to celebrate Father’s Day by surprising a trio of hero dad supporters. The social campaign, promoting Nivea Men, saw a three of the team’s Champions League-winning stars – Jordan Henderson, Andy Robertson and Virgil van Dijkhad – record video messages with the kids of three unsuspecting dads. … Continue reading UEFA CL Champs Liverpool Team Up With Nivea For ‘Hero Dads Father’s Day Surprise
Subway’s ‘Late For Training’ Surprise Stunt Leverages Liverpool FC Sponsorship
Fast food sandwich giant Subway’s ‘Late For Training’ stunt astonishes unsuspecting Liverpool FC fans with a surprise Daniel Sturridge training experience. The Anfield club’s official food partner’s new campaign, developed in harness with sponsorship agency Prism, ensured four competition-winning fans had a day to remember. The sandwich giant whisked the supporters away from… Continue reading Subway’s ‘Late For Training’ Surprise Stunt Leverages Liverpool FC Sponsorship
Walkers #GameReady Choir In Surprise (UEFA Champions League) Street Serenades
Crisp brand Walkers is leveraging its UEFA Champions League rights with guerrilla style activation on the streets of Europe led by an undercover choir surprising the public with live, pop-up renditions of the tournament’s well known anthem. The ‘Choir Of Champions’ campaign is one phase of the PepsiCo snack brand’s #GameReady multi-strand tournament marketing… Continue reading Walkers #GameReady Choir In Surprise (UEFA Champions League) Street Serenades
