Early February saw UK telco BT team up with EA Sports and agency Saatchi and Saatchi London to launch a new strand of its Hope United anti online hate initiative led by an in-game FIFA 22 Hope United kit. Launched on 8 February to leverage ‘Safer Internet Day’, BT teamed up with the global… Continue reading BT & EA Sports Invite FIFA 22 Ultimate Team Players To Stand Up Against Online Hate Via Virtual Kit Launch
Tag: Jordan Henderson
Sports Direct’s Cantona-Fronted Euro 2020 Campaign Asks ‘Just A Game?’
Sports Direct’s UEFA Euro 2020 campaign celebrates the unifying power of sport and takes viewers on a light-hearted, optimistic journey through the meaning of football asking (and answering) whether it is ‘Just A Game?’ The UK sport and fitness retailer’s summer campaign is fronted by France and Manchester United legend Eric Cantona and features… Continue reading Sports Direct’s Cantona-Fronted Euro 2020 Campaign Asks ‘Just A Game?’
Budweiser’s Sports-Led ‘Team Zero’ Initiative Supports Consumers Through Dry January
Budweiser Zero, the AB-InBev brand’s first ever no-alcohol beer, launched a new ‘Team Zero’ campaign at the start of 2021 to help consumers through ‘Dry January’. This combined consumer support and list-building initiative was promoted through a sports star fronted campaign which calls on people to ‘team up to stay sober’. A tri-country… Continue reading Budweiser’s Sports-Led ‘Team Zero’ Initiative Supports Consumers Through Dry January
UK Retailer Sports Direct’s 1st Xmas ‘Sports Starts Here’ Campaign Spearheads Repositioning & Drives Sales
Sports Direct launched its first Christmas campaign on 18 November which stars Liverpool skipper Jordan Henderson plus hundreds of amateur athletes as it celebrates everyday legends and depicts the agony of festive gifting. Created in harness with agency MOX London and Academy, the UK’s biggest sports retailer’s campaign is called ‘Sport Stars Here’ and… Continue reading UK Retailer Sports Direct’s 1st Xmas ‘Sports Starts Here’ Campaign Spearheads Repositioning & Drives Sales
UEFA CL Champs Liverpool Team Up With Nivea For ‘Hero Dads Father’s Day Surprise
Liverpool and sponsor Nivea hooked up to celebrate Father’s Day by surprising a trio of hero dad supporters. The social campaign, promoting Nivea Men, saw a three of the team’s Champions League-winning stars – Jordan Henderson, Andy Robertson and Virgil van Dijkhad – record video messages with the kids of three unsuspecting dads. … Continue reading UEFA CL Champs Liverpool Team Up With Nivea For ‘Hero Dads Father’s Day Surprise
England Footballers Foundation & Bobby Moore Fund Link On Player Led #MooreToKnow Campaign
On 24 February 1993, England’s World Cup winning captain Bobby Moore lost his battle with bowel cancer at the age of just 51 and leveraging this anniversary several star English footballers are fronting a joint cause campaign between the England Footballers Foundation and the Bobby Moore Fund for Cancer Research called #MooreTooKnow. A number… Continue reading England Footballers Foundation & Bobby Moore Fund Link On Player Led #MooreToKnow Campaign
