Launched across the Premier League match week between 16 and 24 October, the league, its clubs and players launched a ‘No Room For Racism’ initiative which urged fans to continue to challenge and report discriminatory behaviour whenever and wherever they see it. The campaign, developed for the Premier League by agency FCB Inferno, sought… Continue reading Premier League Stars Seek Fan Support To Fight Racism In Sport Via ‘No Room For Racism’
Tag: Bespoke Website
Budweiser’s Sports-Led ‘Team Zero’ Initiative Supports Consumers Through Dry January
Budweiser Zero, the AB-InBev brand’s first ever no-alcohol beer, launched a new ‘Team Zero’ campaign at the start of 2021 to help consumers through ‘Dry January’. This combined consumer support and list-building initiative was promoted through a sports star fronted campaign which calls on people to ‘team up to stay sober’. A tri-country… Continue reading Budweiser’s Sports-Led ‘Team Zero’ Initiative Supports Consumers Through Dry January
Kia’s Multi-Spot & Fundraising Super Bowl Campaign Stars Raider’s Jacobs & Focuses on Homelessness
The multi-phase campaign, developed with agency David & Goliath, is based on four interlinked spots telling the story of Oakland Raiders’ Josh Jacobs and shining the spotlight on youth homelessness. Jacob’s journey took him from a homeless youth to a first-round draft pick and the campaign not only tells the story of the sacrifices he,… Continue reading Kia’s Multi-Spot & Fundraising Super Bowl Campaign Stars Raider’s Jacobs & Focuses on Homelessness
FC Barcelona Sponsor Betfair Launches Super Fan #MagicOfBarca Campaign Competition
Bookmkaker and new FC Barcelona partner launches a global campaign leveraging its partnership that offers eight so-called ‘super fans’ a chance to win a once-in-a-lifetime Camp Nou experience. Called ‘The Magic Of Barca’, this competition led campaign, which runs right across Europe and also in Brazil, tries to tap into the team’s unique style and… Continue reading FC Barcelona Sponsor Betfair Launches Super Fan #MagicOfBarca Campaign Competition
