Ligue 1’s RC Lens team Up With Players For Society On ‘Our Blood Is Gold’ Blood Donation Drive

A 2022 charity appeal, medically-focused campaign called ‘Our Blood Is Gold’ from French Ligue 1 side RC Lens and non-profit Players for Society sought to raise awareness of the decline and the need and to boost blood donations amongst its fans and local community.   Based on the insight that, whilst every year blood donations… Continue reading Ligue 1’s RC Lens team Up With Players For Society On ‘Our Blood Is Gold’ Blood Donation Drive

Premier League Stars Seek Fan Support To Fight Racism In Sport Via ‘No Room For Racism’

Launched across the Premier League match week between 16 and 24 October, the league, its clubs and players launched a ‘No Room For Racism’ initiative which urged fans to continue to challenge and report discriminatory behaviour whenever and wherever they see it.   The campaign, developed for the Premier League by agency FCB Inferno, sought… Continue reading Premier League Stars Seek Fan Support To Fight Racism In Sport Via ‘No Room For Racism’