Mtn Dew leverages its World Wrestling Entertainment (WWE) tie-up by embedding a limited edition Pitch Black beverage flavour into the flagship Royal Rumble event in late January. PepsiCo’s marketers have linked up with WWE’s brand partner team to ‘bring the limited-time beverage out of hiding and into the darkness’ at The Royal Rumble on… Continue reading Mtn Dew Pitch Black’s Return Promoted Via ‘WWE Royal Rumble – Pitch Black Match’ Integration
Tag: LED
VIVO Activates Qatar 2022 Smartphone Sponsorship Via Multi-Stage ‘Give It A Shot’ Initiative
Vivo activated its six-year FIFA sponsorship through a multi-stage, multi-platform campaign called ‘Give It A Shot’ which celebrated the tournament, boosted global brand awareness and promoted its new X Fold+ foldable device and X80 Pro. As well as supplying smartphones to the 2022 FIFA Men’s World Cup staff, #vivogiveitashot sought to connect passionate football… Continue reading VIVO Activates Qatar 2022 Smartphone Sponsorship Via Multi-Stage ‘Give It A Shot’ Initiative
Ligue 1’s RC Lens team Up With Players For Society On ‘Our Blood Is Gold’ Blood Donation Drive
A 2022 charity appeal, medically-focused campaign called ‘Our Blood Is Gold’ from French Ligue 1 side RC Lens and non-profit Players for Society sought to raise awareness of the decline and the need and to boost blood donations amongst its fans and local community. Based on the insight that, whilst every year blood donations… Continue reading Ligue 1’s RC Lens team Up With Players For Society On ‘Our Blood Is Gold’ Blood Donation Drive
Kia’s Australian Open Activation Includes Nadal’s ‘Sources Of Inspiration’ Film Series
Rolling out from 6 February to leverage spiking tennis interest at the start of the 2021 Australian Open, a hero commercial called ‘Movement That Inspires’ sits at the heart of Kia’s multi-channel tournament activation which focused on the Australian reveal of the brand’s logo and platform refresh and its new ‘Movement That Inspires’ tagline. … Continue reading Kia’s Australian Open Activation Includes Nadal’s ‘Sources Of Inspiration’ Film Series
Philips Interactive Eindhoven Marathon Shirts Show The Way To the Nearest Defibrillator
Local behemoth business Phillips designed unique running shirts for the 2019 Eindhoven Marathon to show runners and spectators the way to the nearest Automated External Defibrillator (AED). The initiative, part of the brand’s race partnership (it is one of 10 Innovation Partners of the mass participation race), saw three runners wear the specially designed… Continue reading Philips Interactive Eindhoven Marathon Shirts Show The Way To the Nearest Defibrillator
Hisense ‘Skills Brought To Life’ Activates Official Sponsorship Of The UEFA Nations League Finals
In early June, Hisense leveraged its official sponsorship of the UEFA Nations League Finals in Portugal through a campaign called ‘Skills Brought to Life’. The Chinese television and appliance manufacturer’s campaign aimed to leverage the tournament’s international reach to engage with fans around the world and reinforce its global brand positioning. The approach was… Continue reading Hisense ‘Skills Brought To Life’ Activates Official Sponsorship Of The UEFA Nations League Finals
‘This Is Everyone’s Game’ Sees Premier League Leads Stonewall’s #RainbowLaces Support
Late November saw the world’s most watched football league, the Premier League, launch ‘This Is Everyone’s Game’: a multi-platform campaign that spearheads the rights-holder’s partnership with Stonewall’s ‘Rainbow Laces’ initiative. The initiative will see England’s top flight teams promote #RainbowLaces across two rounds of match fixtures starting on 30 November. The central creative concept… Continue reading ‘This Is Everyone’s Game’ Sees Premier League Leads Stonewall’s #RainbowLaces Support
Telstra Tracker Player Data Integrated Into Real-Time AFL LED Perimeter Signage In Melbourne Stadiums
In an Australian sports first, AFL fans in-stadium are able to see live Telstra Tracker player data on the pitchside perimeter LED boards. This new at-game spectator utility, which is initially available for AFL matches in Melbourne at both the MCG and the Etihad Stadium (formerly the Docklands Stadium), has been developed through a… Continue reading Telstra Tracker Player Data Integrated Into Real-Time AFL LED Perimeter Signage In Melbourne Stadiums
Adidas Brings Back The Iconic Predator Boot Promoted Via A Paul Pogba Fronted Campaign
As rivals sports marketers have begun mimicking Adidas’ advertising style, the sportswear behemoth has evolved its creative approach to promote the return of its famous Predator range – the iconic football boots that have been re-imagined for a new generation. Adidas launched an integrated campaign promoting the return of one of its most iconic… Continue reading Adidas Brings Back The Iconic Predator Boot Promoted Via A Paul Pogba Fronted Campaign
TDK London2017 ‘9.58-sec Championships Corner – Hero Village ’ Fronts IAAF World Athletics Activation
TDK, an official partner of the IAAF and the 16th World Athletics Championships, is activating its status via an integrated programme that includes an interactive brand booth at the athletes’ ‘Hero Village’. The objective behind this on-site branded space is to introduce fans and athletes to the world of TDK and its exhibition content… Continue reading TDK London2017 ‘9.58-sec Championships Corner – Hero Village ’ Fronts IAAF World Athletics Activation
Audi SA’s Multi-Phase CSA Proteas Partnership Programme Themed Around ‘Progression’
Audi’s associate sponsorship of the South African national cricket team, which began in late 2014 and continues through 2017, spans a comprehensive set of engagement strands (with both fans and stakeholders) that all align Audi with everything innovative and progressive about the Proteas. The umbrella aim was to demonstrate continuous advancement, progression and innovation… Continue reading Audi SA’s Multi-Phase CSA Proteas Partnership Programme Themed Around ‘Progression’
Nike Rise: World’s 1st Tech-Enhanced, Interactive LED Court
Nike has created the world’s first tech-enhanced, interactive LED basketball court to enable NBA star Kobe Bryant teach his moves to young players in Shanghai as part of the Nike RISE project. The full-sized, responsive court, which is equipped with motion-tracking sensors and reactive LED visualisation technology built into the floor, is named the… Continue reading Nike Rise: World’s 1st Tech-Enhanced, Interactive LED Court
