Vivo activated its six-year FIFA sponsorship through a multi-stage, multi-platform campaign called ‘Give It A Shot’ which celebrated the tournament, boosted global brand awareness and promoted its new X Fold+ foldable device and X80 Pro. As well as supplying smartphones to the 2022 FIFA Men’s World Cup staff, #vivogiveitashot sought to connect passionate football… Continue reading VIVO Activates Qatar 2022 Smartphone Sponsorship Via Multi-Stage ‘Give It A Shot’ Initiative
Tag: Filter
Snapchat Leverages Russia 2018 Creative Tools Linked To Multiple Property Partnerships
Snap Inc, the social media company more usually known as Snapchat, has partnered with a stable of soccer properties to enable fans to personalise their presence on the platform through several Russia 2018 creative tools. From tying up with the tournament rights owner FIFA, to the official World Cup sportswear sponsor adidas, as well… Continue reading Snapchat Leverages Russia 2018 Creative Tools Linked To Multiple Property Partnerships
Buffalo Wild Wings Blends Magic & Voodo In Its ‘Hit The Button’ Multi-Platform March Madness Activation
Restaurant chain Buffalo Wild Wings takes slightly surreal approach to its ‘Hit The Button’ March Madness’ work with a multi-platform campaign that has something of a mysterious, dark twist. The initiative – which includes TV, social media and digital spots, along with in-restaurant and on-site activations at basketball games – launched in early March… Continue reading Buffalo Wild Wings Blends Magic & Voodo In Its ‘Hit The Button’ Multi-Platform March Madness Activation
Pogba’s ‘Red Limited #Never Follow’ Convention Busting Film Extends Adidas’ Sport Needs Creators Strategy
Late November sees Adidas launch a new ‘Stadium to Street’ campaign, fronted by Paul Pogba, which urges young footballers to create their own path (and promotes its new Red Limit Collection). Continuing the sportswear giant’s ongoing ‘Never Follow’ big idea, the campaign launched with a new film on 22 November which, despite starring the… Continue reading Pogba’s ‘Red Limited #Never Follow’ Convention Busting Film Extends Adidas’ Sport Needs Creators Strategy
Dos Equis Activates ESPN College Playoff Tie-In Via ‘Game Day Greatness’ Ads, Experiences & Sweepstakes
Dos Equis activates the inaugural year of its College Football Playoff (CFP) rights with a multi-platform ‘Game Day Greatness’ campaign that aims to premiumize the game day fan experience through ads, a ticket giveaway, Snapchat integrations and a tailgating helicopter. As the build up towards the College Football National Championships gets under way, Dos… Continue reading Dos Equis Activates ESPN College Playoff Tie-In Via ‘Game Day Greatness’ Ads, Experiences & Sweepstakes
