At the start of September, Buffalo Wild Wings leveraged the start of the new college football season by debuting a new ad and experiential campaign called ‘Greatest Of All Times’ Produced by The Martin Agency, the marketing push was spearheaded by a hero 60-second spot debuting during the Ohio State vs Minnesota college football… Continue reading Buffalo Wild Wings Leverages College Football Kickoff Via Ad Campaign & Experiential AI Crowd Noise Bar Contests
Tag: Buffalo Wild Wings
Buffalo Wild Wings’ March Madness Free Overtime Wings, TikTok Challenge & Bracket Eating Contest
16 March saw official tournament partner Buffalo Wild Wings (BWW) celebrate the return of NCAA March Madness through an integrated, three-strand campaign revolving around giving away free wings for every game that goes in to overtime, a TikTok challenge and a bracket-led competition. The campaign, developed by The Martin Agency, launched on 15 March… Continue reading Buffalo Wild Wings’ March Madness Free Overtime Wings, TikTok Challenge & Bracket Eating Contest
Buffalo Wild Wings Says ‘Sports Live On’ Via User-Generated Feel-Good Clips Amidst Covid-19
Buffalo Wild Wings, which was forced to axe its March Madness campaign and activation (arguably its biggest annual sports marketing initiative) due to the coronavirus pandemic has released a consumer-created commercial called ‘Sports Live’. The hero video celebrates people around the world showing off their sports skills while staying home. The initiative was… Continue reading Buffalo Wild Wings Says ‘Sports Live On’ Via User-Generated Feel-Good Clips Amidst Covid-19
Buffalo Wild Wings Kicks Off Football Season With Man Caves, High Fives & Prenups
Buffalo Wild Wings kicked off its 2019/20 football season activation programme with a campaign that sets out to present its restaurants as the place to watch live games and which even suggests fans abandon their couches and their autumn obligations in favour of wings, beer and sandwiches. The campaign launched with a pair of… Continue reading Buffalo Wild Wings Kicks Off Football Season With Man Caves, High Fives & Prenups
Buffalo Wild Wings Celebrates Father’s Day With Dad/Daughter Sports Spot ‘Watching’
The fast food chain Buffalo Wild Wings celebrated Father’s Day with a powerful, emotional commercial called ‘Watching’ which featured a father and daughter duo at home watching sport – with the young girl mimicking everything she sees her dad do. The narrative and the tone effectively blends traditional Father’s Day family emotional creative with… Continue reading Buffalo Wild Wings Celebrates Father’s Day With Dad/Daughter Sports Spot ‘Watching’
Buffalo Wild Wings Blends Magic & Voodo In Its ‘Hit The Button’ Multi-Platform March Madness Activation
Restaurant chain Buffalo Wild Wings takes slightly surreal approach to its ‘Hit The Button’ March Madness’ work with a multi-platform campaign that has something of a mysterious, dark twist. The initiative – which includes TV, social media and digital spots, along with in-restaurant and on-site activations at basketball games – launched in early March… Continue reading Buffalo Wild Wings Blends Magic & Voodo In Its ‘Hit The Button’ Multi-Platform March Madness Activation
