At the start of September, Buffalo Wild Wings leveraged the start of the new college football season by debuting a new ad and experiential campaign called ‘Greatest Of All Times’ Produced by The Martin Agency, the marketing push was spearheaded by a hero 60-second spot debuting during the Ohio State vs Minnesota college football… Continue reading Buffalo Wild Wings Leverages College Football Kickoff Via Ad Campaign & Experiential AI Crowd Noise Bar Contests
Tag: IBM Watson
IBM Watson Rolls Out ‘Fantasy Football’ Spot Series Campaign In Partnership With ESPN
IBM Watson analyses millions of data sources on more than 1,900 players across 32 teams every single day and this statistical resource blends with traditional statistics and expert analyst insights arms team owners with data-based game information – both in the real and the fantasy football worlds. To showcase the length football experts and… Continue reading IBM Watson Rolls Out ‘Fantasy Football’ Spot Series Campaign In Partnership With ESPN
IBM Watson & Tom Front Masters ‘History Of Innovation’ Campaign
IBM’s 2016 activation around The Masters focuses on its IBM Watson cognitive technology with a campaign fronted by legendary player Tom Watson. It’s not just the surname/product name match that makes Tom Watson a good ambassador fit for the tournament, but also the fact that the iconic player has announced that 2016 will be… Continue reading IBM Watson & Tom Front Masters ‘History Of Innovation’ Campaign
Serena Williams Talks With IBM Watson In Australian Open AI Activation
IBM is activating its rights as an official partner of the Australian Open, with a Serena Williams fronted campaign focusing on its Watson artificial intelligence programme (which also drives its Grand Slam tennis data service). The tech and consulting company’s tournament campaign is spearheaded by a commercial featuring Williams in conversation with IBM Watson… Continue reading Serena Williams Talks With IBM Watson In Australian Open AI Activation
