In mid-December, with the FIFA men’s 2022 World Cup under way, sports brand Puma launched a short film titled ‘History Doesn’t Repeat Itself’ which saw Neymar Jr dedicate his own achievements in equaling the Brazil National Team goal scoring record to his hero Pelé. Created by Moonwalk Films and RSA Films, the film led… Continue reading Neymar Jr Honours Pelé In Puma ‘History Doesn’t Repeat Itself’ Short Film
Tag: RSA Films
Stan Smith Himself Spearheads Adidas New ‘Superstan’ Sneakers Campaign
A new ad from Adidas Originals, launched in early February, promoted the brand’s ‘Superstan’ sneaker by combining two sporting icons – Super Star kicks and Stan Smith himself. The trainer mashup of the classic Stan Smith shoes and the heritage Superstar sneaker is promoted through a spearhead spot sees the two-time Grand Slam singles… Continue reading Stan Smith Himself Spearheads Adidas New ‘Superstan’ Sneakers Campaign
Pogba’s ‘Red Limited #Never Follow’ Convention Busting Film Extends Adidas’ Sport Needs Creators Strategy
Late November sees Adidas launch a new ‘Stadium to Street’ campaign, fronted by Paul Pogba, which urges young footballers to create their own path (and promotes its new Red Limit Collection). Continuing the sportswear giant’s ongoing ‘Never Follow’ big idea, the campaign launched with a new film on 22 November which, despite starring the… Continue reading Pogba’s ‘Red Limited #Never Follow’ Convention Busting Film Extends Adidas’ Sport Needs Creators Strategy
