In mid-December, with the FIFA men’s 2022 World Cup under way, sports brand Puma launched a short film titled ‘History Doesn’t Repeat Itself’ which saw Neymar Jr dedicate his own achievements in equaling the Brazil National Team goal scoring record to his hero Pelé. Created by Moonwalk Films and RSA Films, the film led… Continue reading Neymar Jr Honours Pelé In Puma ‘History Doesn’t Repeat Itself’ Short Film
Tag: Pele
Puma Brazil #EKINGPELÉ Marks 50th Anniversary Of 1000 Goals Via Virtual Gaming Challenge
Puma Brazil’s #EKINGPELÉ initiative is built on the proposition that it was a privilege for all those lucky enough to see Pelé play live and the current generation is all the poorer for having to relive his skills only through news reports, videos and photos. So the sportswear brand, working with agency Havas/BETC Sao… Continue reading Puma Brazil #EKINGPELÉ Marks 50th Anniversary Of 1000 Goals Via Virtual Gaming Challenge
Pelé Stars In Mastercard’s Inspiring Film Fronting UEFA Champions League Strand Of #StartSomethingPriceless
Leveraging the last 16 stage of the Champions League, official UEFA sponsor Mastercard launched an inspiring short film, called ’22 Languages’, which sees 22 football fans from around the world come together to play a match and compete for 11 UEFA Champions League tickets. The spot’s narrative twist follows the final whistle after an… Continue reading Pelé Stars In Mastercard’s Inspiring Film Fronting UEFA Champions League Strand Of #StartSomethingPriceless
Pele Opens Shell’s Player-Powered Rio Soccer Pitch
Oil company ambassador Pele opened the world’s first player-powered football pitch in a Rio de Janeiro favela – a surface which uses human energy to generate electricity. Built in the Rio community of Morro da Mineira, Sehll placed 200 kinetic tiles under the pitch to capture the kinetic energy created by the players’ movement… Continue reading Pele Opens Shell’s Player-Powered Rio Soccer Pitch
Pele/Ronaldo Lead Emirates World Cup ‘#AllTimeGreats’
Who is the greatest footballer of all time? Every football fan has an opinion! This is the never ending debate that lies at the heart of FIFA global partner Emirates’ Brazil 2014 activation. The campaign is fronted by two candidates for ‘greatest’ debate – Pele and Cristiano Ronaldo – and led by a… Continue reading Pele/Ronaldo Lead Emirates World Cup ‘#AllTimeGreats’
