Shell celebrated the renewal of its Innovation Partnership with Formula One team Scuderia Ferrari through a PR campaign and a retrospective online video called ‘A New Chapter’. Click To View Film Posted on 18 February, the film charts the course of the Shell/Ferrari alliance starting back in 1929 and running through their 665… Continue reading ‘A New Chapter’ Trumpets Renewal Of Shell’s Innovation Partnership With Scuderia Ferrari
Tag: Shell
Shell Leverages Nissan E.dams Formula E Tie Up Via ‘Race For The Future’ E-Mobility Vision
Mid July saw Shell launch a new initiative called ‘Race for The Future’ to leverage its partnership with ABB Formula E Championship team Nissan e.dams and showcase future thinkers’ vision for e-mobility. The energy giant linked up with the Nissan e.dams Formula E team for Season 5 of the ABB Formula E Championship in a… Continue reading Shell Leverages Nissan E.dams Formula E Tie Up Via ‘Race For The Future’ E-Mobility Vision
Shell Activates Ferrari F1 Partnership Via Vettel Ambulance Driving Challenge
Shell leverages its top tier sponsorship of the Scuderia Ferrari Formula One Team by inviting driver Sebastian Vettel to switch out of his high performance Ferrari 488 GTB and into a three tonne ambulance in a driving challenge against the clock. Vettel, a multiple World Champion on the track, takes on a real-world driving… Continue reading Shell Activates Ferrari F1 Partnership Via Vettel Ambulance Driving Challenge
Pele Opens Shell’s Player-Powered Rio Soccer Pitch
Oil company ambassador Pele opened the world’s first player-powered football pitch in a Rio de Janeiro favela – a surface which uses human energy to generate electricity. Built in the Rio community of Morro da Mineira, Sehll placed 200 kinetic tiles under the pitch to capture the kinetic energy created by the players’ movement… Continue reading Pele Opens Shell’s Player-Powered Rio Soccer Pitch
Greenpeace’s ‘Not Awesome’ Ends Lego’s Shell Alliance
‘We Did It’ celebrates the Greenpeace homepage today – as its pressure campaign to persuade Lego to end its marketing partnership with Shell succeeds. Lego has announced it is to end its marketing alliance (led by making toys carrying Shell’s brand) with the global oil giant. It will not renew the partnership. … Continue reading Greenpeace’s ‘Not Awesome’ Ends Lego’s Shell Alliance
