On 3 March the rebranded Aston Martin Cognizant Formula One team launched its AMR21 challenger for the upcoming F1 season via an integrated digital campaign revolving around a star-studded virtual launch event. Streamed live from the car company’s Warwickshire headquarters at Gaydon, the event was introduced by UK rapper Dave, hosted by actor Gemma… Continue reading Aston Martin Cognizant F1’s Star Studded AMR21 Livestream Launch Event
Tag: Sebastian Vettel
Vettel & Stroll Front Peroni ‘The Pasion Inside’ Film To Launch Aston Martin F1 Tie-Up
Peroni’s zero alcohol beer marked its new status as the official drinks partner of the Aston Martin Cognizant Formula One (AMCF1) team through an integrated campaign rolling out ahead of the new season. With the 2021 F1 season due to get under way on 21 March at the Melbourne Grand Prix in Australia, Peroni… Continue reading Vettel & Stroll Front Peroni ‘The Pasion Inside’ Film To Launch Aston Martin F1 Tie-Up
Shell Activates Ferrari F1 Partnership Via Vettel Ambulance Driving Challenge
Shell leverages its top tier sponsorship of the Scuderia Ferrari Formula One Team by inviting driver Sebastian Vettel to switch out of his high performance Ferrari 488 GTB and into a three tonne ambulance in a driving challenge against the clock. Vettel, a multiple World Champion on the track, takes on a real-world driving… Continue reading Shell Activates Ferrari F1 Partnership Via Vettel Ambulance Driving Challenge
