Shell celebrated the renewal of its Innovation Partnership with Formula One team Scuderia Ferrari through a PR campaign and a retrospective online video called ‘A New Chapter’. Click To View Film Posted on 18 February, the film charts the course of the Shell/Ferrari alliance starting back in 1929 and running through their 665… Continue reading ‘A New Chapter’ Trumpets Renewal Of Shell’s Innovation Partnership With Scuderia Ferrari
Tag: Ferrari
Shell Activates Ferrari F1 Partnership Via Vettel Ambulance Driving Challenge
Shell leverages its top tier sponsorship of the Scuderia Ferrari Formula One Team by inviting driver Sebastian Vettel to switch out of his high performance Ferrari 488 GTB and into a three tonne ambulance in a driving challenge against the clock. Vettel, a multiple World Champion on the track, takes on a real-world driving… Continue reading Shell Activates Ferrari F1 Partnership Via Vettel Ambulance Driving Challenge
Rude Meme Crashes UPS’ Facebook-Led ‘Ferrari F1 Fan Photo Mosaic Shield’
UPS, the official logistics and shipping partner of Ferrari F1, offered fans a chance to have their faces carried on the sidepods of the on the Scuderia Ferrari Formula One car at the 2015 Chinese Grand Prix via a special mosaic of the UPS shield. The UPS Facebook page asked fans to upload their… Continue reading Rude Meme Crashes UPS’ Facebook-Led ‘Ferrari F1 Fan Photo Mosaic Shield’
UPS Racing The Globe Fronts New Ferrari F1 Partnership
To announce its new status as the Official Logistics partner of the Ferrari Scuderia F1 team, UPS has rolled out a self-referential film to promote the new alliance. Despite little marketing support beyond PR, the film has already racked up 53,000-plus YouTube views to date. Perhaps illustrating the unique pulling power and popularity… Continue reading UPS Racing The Globe Fronts New Ferrari F1 Partnership
