Be A Shot Maker – OPPO & ICC

In July 2019 Chinese smartphone maker OPPO activated its ICC Cricket World Cup 2019 sponsorship through the global ‘Be A Shot Maker’ campaign which sought to consolidate its position in South Asia and drive awareness in Europe and the Southern Hemisphere, built its brand awareness and launch a new handset and reinforce its camera/photography USP… Continue reading Be A Shot Maker – OPPO & ICC

Rude Meme Crashes UPS’ Facebook-Led ‘Ferrari F1 Fan Photo Mosaic Shield’

UPS, the official logistics and shipping partner of Ferrari F1, offered fans a chance to have their faces carried on the sidepods of the on the Scuderia Ferrari Formula One car at the 2015 Chinese Grand Prix via a special mosaic of the UPS shield.   The UPS Facebook page asked fans to upload their… Continue reading Rude Meme Crashes UPS’ Facebook-Led ‘Ferrari F1 Fan Photo Mosaic Shield’

Stories, Unity & A Digital Mosaic Lead John Hancock 2014 Boston Marathon #WeRunTogether Tribute

Following the tragic bombing at the 2013 Boston Marathon, the event’s 30-year sponsor John Hancock reflected the significance of the 2014 race with a campaign focused on  connecting those involved and featuring their unique stories.   With a focus on social media marketing, lead Boston Marathon sponsor John Hancock brought together 30,000 people through a… Continue reading Stories, Unity & A Digital Mosaic Lead John Hancock 2014 Boston Marathon #WeRunTogether Tribute