Late October saw the Association of Mutual Funds in India (AMFI) launch a campaign called ‘Mutual Funds Sahi Hai / Mutual Funds Are Good’ featuring a pair of genuine Indian cricket all-time greats and former skippers – Sachin Tendulkar and MS Dhoni. Conceptualised by agency Wunderman Thompson, the campaign promotes monthly SIP investing and was… Continue reading AMFI Leverages T20 World Cup With Campaign Led By India Cricket Icons Tendulkar & Dhoni
Tag: Ambasadors
Be A Shot Maker – OPPO & ICC
In July 2019 Chinese smartphone maker OPPO activated its ICC Cricket World Cup 2019 sponsorship through the global ‘Be A Shot Maker’ campaign which sought to consolidate its position in South Asia and drive awareness in Europe and the Southern Hemisphere, built its brand awareness and launch a new handset and reinforce its camera/photography USP… Continue reading Be A Shot Maker – OPPO & ICC
