The build hype and excitement around the NFL’s 2022/3 football season, the Philadelphia Eagles launched a hype video called ‘Go Birds’ across its own digital and social platforms which captured authentic moments between players ahead of kick off. The aim behind the campaign was to continue building engagement between the international fanbase and the… Continue reading Jalen Hurts, AJ Brown & Darius Slay Kick Off New NFL Season In Philadelphia Eagles ‘Go Birds’ Hype Film
Tag: 160over90
Dick’s Sporting Goods Launches A Crowd-Sourced ‘Long Live Sport’ Social Campaign
Dick’s Sporting Goods released a crowd-sourced campaign based around an online video called #LongLiveSport. The spot, which was released across the sports retailer’s social media channels on 29 March, seeks to celebrate – through consumer-created example clips – how many across the world are still enjoying sport at home. The objective is to… Continue reading Dick’s Sporting Goods Launches A Crowd-Sourced ‘Long Live Sport’ Social Campaign
NFL’s 2019/20 Season UK Influencer Programme Generates 60 Million Plus Views
Challenged to build fandom and raise awareness of NFL in the UK, agency 160over90 worked with the NFL to design and deliver a PR led, ‘always on’ influencer programme for the UK audience through the 2019/20 season. Territory: UK Agency: 160Over90 Objectives Challenged primarily to raise awareness and consideration, agency 160over90… Continue reading NFL’s 2019/20 Season UK Influencer Programme Generates 60 Million Plus Views
Be A Shot Maker – OPPO & ICC
In July 2019 Chinese smartphone maker OPPO activated its ICC Cricket World Cup 2019 sponsorship through the global ‘Be A Shot Maker’ campaign which sought to consolidate its position in South Asia and drive awareness in Europe and the Southern Hemisphere, built its brand awareness and launch a new handset and reinforce its camera/photography USP… Continue reading Be A Shot Maker – OPPO & ICC
Philadelphia Eagles Kick Off The 2019/20 NFL Season With New ‘Let’s Fly’ Hype Film
Debuting in time for the new NFL season kickoff, the Philadelphia Eagles content division, Eagles Entertainment, launched a fresh brand spot called ‘Let’s Fly’. The team film, which rolled out across online and social channels and ran on regional Philadelphia television broadcast, aimed to showcase and celebrate Eagles fans everywhere – both in Philadelphia… Continue reading Philadelphia Eagles Kick Off The 2019/20 NFL Season With New ‘Let’s Fly’ Hype Film
IMG Academy ‘Camp Here, Compete Anywhere’ Focuses On Fundamentals & Leverages NBA Finals
Before fame and trophies, young athletes prepare by practicing the fundamentals through relentless workouts, drills and practice – at least that’s the story in a new campaign from IMG Academy running during NBA Finals An April campaign from IMG Academy, a Florida-based multidisciplinary sports boarding school that has a strong reputation as an elite training ground… Continue reading IMG Academy ‘Camp Here, Compete Anywhere’ Focuses On Fundamentals & Leverages NBA Finals
