In July 2019 Chinese smartphone maker OPPO activated its ICC Cricket World Cup 2019 sponsorship through the global ‘Be A Shot Maker’ campaign which sought to consolidate its position in South Asia and drive awareness in Europe and the Southern Hemisphere, built its brand awareness and launch a new handset and reinforce its camera/photography USP… Continue reading Be A Shot Maker – OPPO & ICC
Tag: ICC Cricket World Cup
Indian World Cup TV Broadcaster’s ‘Mauka Mauka’ Spots Go Viral
The India v Bangladesh ICC Cricket World cup 2015 Quarter Final saw the best commercial yet in official Indian broadcaster Star Sports game-by-game TV spot series called ‘Mauka Mauka’. This, the latest in a set of quirky ads, focused on the India game against Bangladesh and continues the ongoing campaign theme that the tournament… Continue reading Indian World Cup TV Broadcaster’s ‘Mauka Mauka’ Spots Go Viral
Hyundai ‘Power Plays’ Leads ICC World Cup Cricket Activation In Australia
‘Sonata Power Plays’ amplified Hyundai’s sponsorship of the 2015 ICC Cricket World Cup and launched the vehicle in Australia in the form of real-time activations that aimed to ensure Hyundai own each and every major moment throughout the tournament. The initiative came alive every time a major play took place on the pitch –… Continue reading Hyundai ‘Power Plays’ Leads ICC World Cup Cricket Activation In Australia
