Hyundai ‘Power Plays’ Leads ICC World Cup Cricket Activation In Australia

‘Sonata Power Plays’ amplified Hyundai’s sponsorship of the 2015 ICC Cricket World Cup and launched the vehicle in Australia in the form of real-time activations that aimed to ensure Hyundai own each and every major moment throughout the tournament.   The initiative came alive every time a major play took place on the pitch –… Continue reading Hyundai ‘Power Plays’ Leads ICC World Cup Cricket Activation In Australia