Tag: Instant Win

Corona Teams Up With WNBA Legend Sue Bird To Keep Your Beer & Sneakers ‘On Ice’ During March Madness

Beer brand Corona leveraged spiking basketball interest around NCAA March Madness and the closing stages of the NBA regular season through a multi-strand hoops-themed US activation fronted by WNBA legend Sue Bird alongside Vince Carter, Christian Laettner and Devin Booker.   The Mexican-produced, ABInBev-owned beer brand is giving away a #CoronaFineLifeFridge in a contest running… Continue reading Corona Teams Up With WNBA Legend Sue Bird To Keep Your Beer & Sneakers ‘On Ice’ During March Madness

Hyundai ‘Power Plays’ Leads ICC World Cup Cricket Activation In Australia

‘Sonata Power Plays’ amplified Hyundai’s sponsorship of the 2015 ICC Cricket World Cup and launched the vehicle in Australia in the form of real-time activations that aimed to ensure Hyundai own each and every major moment throughout the tournament.   The initiative came alive every time a major play took place on the pitch –… Continue reading Hyundai ‘Power Plays’ Leads ICC World Cup Cricket Activation In Australia